來源：中國廣告雜志
Glico這個品牌已有60多年的歷史, 這個品牌也是日本人心目中童年的代名詞。雖然產品賣得很好,但品牌還是想找到一種方法，創造出真正有助于兒童發展的東西。當世界已經接受編程教育的時候，日本的學校課程卻很陳舊落后。如何將最新的技術與品牌結合起來？
GLICODE是最早使用高級圖像識別技術的企業之一，他們將糖果轉化為代碼來教導孩子編程原理的應用。其中Glico最受歡迎的產品包括Pocky，杏仁峰及Bisco，代表了序列、條件和循環這三個基本要素的新視覺語言的轉換，通過使用物理對象，可以有助于幼兒更直觀地學習。通過擺放糖果序列來指導游戲的角色如何移動，一旦鋪設好，捕捉到物理序列，移動應用程序自動將其轉換為可執行代碼。
該技術在日本國內外引起了廣泛的關注，并贏得了計算機科學組織的贊譽。
項目信息
品牌/廣告主
Glico 格力高
營銷機構
Creative Agency 創意代理商
Dentsu 電通 東京
參與者
獎項榮譽
2017
Cannes Lions
PR丨Corporate Communication & Reputation Management
Bronze
2017
Cannes Lions
Mobile | Connected?Experience?Games
Bronze
2017
LIA
Non-Traditional | Confections/Snacks
Bronze
2017
LIA
Digital | Confections/Snacks
Bronze
2017
LIA
Digital | Apps
Bronze
2017
ADC Awards
Digital | Apps / Education / Reference - Single
Bronze Cube
2017
ADFEST
Mobile Lotus | User Experience For Mobile
Bronze Lotus
2017
ADFEST
Mobile Lotus | Mobile Game
Bronze Lotus
2017
AD STARS
Mobile | Mobile applications | Mobile games
Grand Prix
2017
AD STARS
Media | Product & Service | Foods
Silver
2017
AD STARS
Mobile | Product & Service | Foods
Silver
2017
AD STARS
Direct | Use of direct marketing | Use of digital in a direct marketing campaign
Gold
2017
AD STARS
Mobile | Mobile Craft | User experience
Silver
2017
AD STARS
Media | Use of Media | Use of mobile devices
Silver
2017
AD STARS
Promotion | Product & Service | Foods
Silver
2017
AD STARS
Promotion | Use of Promo & Activation | Other digital solutions in a promotional campaign
Silver
2017
AD STARS
Mobile | Mobile advertising
Crystal
2017
AD STARS
Direct | Product & Service | Foods
Silver
2017
Spikes Asia
Digital Craft | User Experience Design (UX)
Silver Spike
2017
Spikes Asia
Direct | Use of Technology
Silver Spike
2017
Spikes Asia
Entertainment | Branded Games
Silver Spike
2017
Spikes Asia
Mobile | Mobile Apps
Bronze Spike
2017
Spikes Asia
PR | Corporate Communication & Reputation Management
Bronze Spike
2017
Spikes Asia
Promo & Activation | Use of Technology
Silver Spike
2017
Spikes Asia
Mobile | Augmented Mobile Experience
Gold Spike
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