來源：中國廣告雜志
Glico這個品牌已有60多年的歷史, 這個品牌也是日本人心目中童年的代名詞。雖然產(chǎn)品賣得很好,但品牌還是想找到一種方法，創(chuàng)造出真正有助于兒童發(fā)展的東西。當(dāng)世界已經(jīng)接受編程教育的時候，日本的學(xué)校課程卻很陳舊落后。如何將最新的技術(shù)與品牌結(jié)合起來？
GLICODE是最早使用高級圖像識別技術(shù)的企業(yè)之一，他們將糖果轉(zhuǎn)化為代碼來教導(dǎo)孩子編程原理的應(yīng)用。其中Glico最受歡迎的產(chǎn)品包括Pocky，杏仁峰及Bisco，代表了序列、條件和循環(huán)這三個基本要素的新視覺語言的轉(zhuǎn)換，通過使用物理對象，可以有助于幼兒更直觀地學(xué)習(xí)。通過擺放糖果序列來指導(dǎo)游戲的角色如何移動，一旦鋪設(shè)好，捕捉到物理序列，移動應(yīng)用程序自動將其轉(zhuǎn)換為可執(zhí)行代碼。
該技術(shù)在日本國內(nèi)外引起了廣泛的關(guān)注，并贏得了計算機科學(xué)組織的贊譽。
項目信息
品牌/廣告主
Glico 格力高
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Dentsu 電通 東京
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2017
Cannes Lions
PR丨Corporate Communication & Reputation Management
Bronze
2017
Cannes Lions
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Bronze
2017
LIA
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2017
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2017
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2017
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2017
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2017
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2017
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2017
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2017
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Gold
2017
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Silver
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2017
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2017
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Silver
2017
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Mobile | Mobile advertising
Crystal
2017
AD STARS
Direct | Product & Service | Foods
Silver
2017
Spikes Asia
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Silver Spike
2017
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Silver Spike
2017
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Silver Spike
2017
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2017
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2017
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2017
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