《Oreo Codes 奧利奧條形碼》
“扭一扭，舔一舔，泡一泡”。
隨著奧利奧的風靡世界，這句廣告詞也順理成章的成為了這塊餅干的默認吃法，牛奶則坐穩了最佳搭檔的位置。
盡管奧利奧在全球范圍內保持著99%的品牌知名度，但為了增加購買場景和機會，并展現其俏皮的一面，奧利奧母公司億滋國際與創意機構VMLY&R Commerce合作推出了一項名為“Oreo Codes（奧利奧條形碼）”的互動活動。消費者在指定門店掃描帶有奧利奧條形碼的牛奶，會自動轉換為奧利奧+牛奶的優惠折扣，既能為消費者節省開支，強化牛奶+奧利奧這一組合在人們心中的形象，重要的是，它還提醒消費者每杯牛奶都應該搭配一個OREO餅干。
目前，在芝加哥、印第安納州和愛荷華州的180多家Albertsons Jewel-Osco商店在售帶有Oreo Codes的牛奶。
項目信息
品牌/廣告主
Oreo 奧利奧
營銷機構
參與者
獎項榮譽
2024
Cannes Lions
BRAND EXPERIENCE AND ACTIVATION | Touchpoints & Technology
Bronze
2024
Cannes Lions
CREATIVE COMMERCE | Creative Commerce: Sectors
Bronze
2024
D&AD Awards
Commerce / Promotion
Wood Pencil
2024
D&AD Awards
Media / Direct
Graphite Pencil
2024
D&AD Awards
Direct / Digital
Graphite Pencil
2024
D&AD Awards
Experiential / B2C Activations
Graphite Pencil
2024
D&AD Awards
Digital & Social / Physical & Digital / 2024
Yellow Pencil
2024
D&AD Awards
Experiential / Retail Activations
Yellow Pencil
2024
D&AD Awards
Commerce / Acquisition & Retention
Graphite Pencil
2024
D&AD Awards
Integrated / Large Enterprise
Graphite Pencil
2024
D&AD Awards
Media / Retail
Graphite Pencil
2024
D&AD Awards
Direct / Integrated
Wood Pencil
2024
CLIO Awards
Innovation | Creative Commerce
Bronze
2024
CLIO Awards
Experience/Activation | Digital/Mobile
Bronze
2024
CLIO Awards
Direct | Digital/Mobile
Silver
2024
CLIO Awards
Digital/Mobile | E-Commerce
Silver
2024
CLIO Awards
Design | Direct Marketing
Silver
2024
CLIO Awards
Creative Effectiveness | Local/Regional
Silver
2024
CLIO Awards
Creative Commerce | Acquisition & Retention
Gold
2024
CLIO Awards
Creative Commerce | Mobile-Led Commerce
Gold
2024
CLIO Awards
Creative Commerce | Innovative Use of Channel
Silver
2024
CLIO Awards
Design Craft | Art Direction
Silver
2024
CLIO Awards
Digital/Mobile & Social Media Craft | Art Direction
Silver
2024
CLIO Awards
Integrated | Product/Service
Silver
2024
CLIO Awards
Experience/Activation | Guerrilla
Bronze
2024
CLIO Awards
Innovation | Direct
Bronze
2024
The One Show
Direct Marketing | Craft - Art Direction
Silver Pencil
2024
The One Show
Direct Marketing | Commerce
Gold Pencil
2024
The One Show
Integrated / Omnichannel | Craft - Art Direction
Bronze Pencil
2024
The One Show
Direct Marketing | Innovation /Execution in Direct Marketing
Bronze Pencil
2024
The One Show
Creative Use of Technology | Commerce
Silver Pencil
2024
The One Show
Interactive & Mobile Craft | Visual Craft - Art Direction
Bronze Pencil
2024
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Silver Pencil
2024
The One Show
Experiential & Immersive | Commerce
Silver Pencil
2024
ADC Awards
Advertising | Art Direction / Digital
Merit
2024
ADC Awards
Advertising | Integrated / Traditional
Merit
2024
ADC Awards
Brand / Communication Design | Promotional / Wildcard
Merit
2024
ADC Awards
Advertising | Direct / Digital - Series
Merit
2024
ADC Awards
Advertising | Innovation / Direct
Bronze Cube
2024
ADC Awards
Advertising | Promotional Materials / Point of Purchase Display
Silver Cube
2024
ADC Awards
Brand / Communication Design | Promotional / Digital Communications
Bronze Cube
2024
ADC Awards
Interactive | Digital Craft / Art Direction
Bronze Cube
2024
ADC Awards
Brand / Communication Design | Innovation
Merit
2024
ADC Awards
Advertising | Direct / Wildcard
Merit
2024
ADC Awards
Advertising | Art Direction / Direct - Single
Merit
2024
ADC Awards
Experiential Design | Wildcard
Merit
專業評分
專業評分已截止
評論
評論
推薦評論
全部評論（3條）