這廣告太美了！開 BMW 的虛擬偶像，活得比真人還真

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舉報 2023-10

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BMW iX2×Lil Miquela

為推廣 BMW iX2 全新電動車系列，品牌近日推出一則藝術(shù)感“爆表”的視覺大片，邀請當(dāng)紅虛擬偶像“雀斑女孩”Lil Miquela，用一臺車賦予她如真人般五感全開的動人體驗。

對于虛擬偶像而言，ta 可以擁有類似真人的全部，除了真實的身體五感。

廣告中，駕駛 BMW iX2 的“雀斑女孩”，卻一步步跨越了“真實”與“虛擬”的界限，她看見，她聽見，她觸碰到了真實世界里的一切真實。

正如片尾出現(xiàn)的 slogan 所言：make it real（讓一切成真）。

女孩開著 BMW iX2，清晰地聽見和看見車窗外的蜻蜓。

一路清晰地聽見和看見海邊的游人，城市里各種各樣的生活場景。

她感受到了自己的手掌，自己的身體。

用手掌觸碰到了飄下的雪花。

make it real（讓一切成真）。

CREDITS

Client: The BMW Group
Head of BMW Content Creation and Production: Max Bauer
Customer Journey Campaign Lead BMW: Christina von Jakubowski
Project Lead Film BMW: Daniela Sykes
Project Lead Artwork BMW: Lisa Schmack

Dapper Labs / Lil Miquela:
Creative Director: Jessica Currie
CG Lead: Dhairya Patel

Agency: The Marcom Engine
Account Management: Susanne Schwermer, Nicole Niemann
Executive Creative Director: Patrick Klebba, Christof Deutscher
Creative Director & Project Lead: Mario Zaradic
Art Director: Tomic Lee, Moe Qubia, Junggle Kim
Copywriter: Oliver Schnitzer, Poppy Kilby-Tyre
Project Management: Britta Meisterjahn
Strategy Director: Santiago Ramirez
Executive Producer: Patrick Cahill
Senior Producer (Film): Alexandra Kaesler
Producer (Artwork): Max Huber
Post Producer (Artwork): Vivianne Bonnefond
Post-Production Support (Film): Andrej Loebel

Production Film: BWGTBLD
Executive Producer: Julian Holland
Director: Stefanie Soho
Director of Photography: Oliver Millar
Music: Hugo Dubery and Gustav Karlstr?m
Editing: Nik Kohler
Styling: Harper Slate, Julia Quante
Grading: Mikey Rossiter / Rare Medium New York
Line Producer: Tom Erhardt
Post Producer: Claudia Reissen, Victor de Castillo
Service Production: Bas Films

Post Production: Rohtau London
Executive Creative Director, VFX Supervisor: Jordi Bares
Executive Producer, Head of Production and Sustainability: Josh King
Post Producer: Romilly Endacott
AI Artist: Ahmed Abdelnaby
Senior CG Car Asset, Model and Texturing: Narek Gabazyan
Senior Lighting & FX TD: Mathias Villemont
Lead Nuke & Flame Compositor: Diego Camacho
Lead Flame Compositor: HongRu Chen

Service Production Artwork: Falca
Service Producer: Jack Daniel-Dempsey
Photographer: Chris Noltekuhlmann
Photo Assistant: Florian Brandl

Post Production: ReCom
Post Production Artist: Pepe Alram, Daniel Seiler, Katharina L?ffler
Post Production Supervisor: Lars Wittmak