MOD茂田 | 360度人生的保鮮秘訣-西門子冰箱
一邊是新鮮美味的魚，一邊是朋友發來的熱情邀請，該選哪個呢？西門子全新iSensoric智感零度保鮮科技替你解決一切煩惱，即便是長途歸來，也能鎖住食材最初的“凝時鮮”，掙脫生活的常規，真正做到舌尖和身心的鮮活兩不誤。這次有幸能執行TWBA的360度無限鮮活創意，遠赴新疆取景拍攝，制作組意猶未盡。
How to choose between a fresh delicious fish and a warm invitation from friends?Siemens brand new iSensoric smart technology will solve all your concerns. Even if you come back after a long journey, you can lock the original taste, break free from the routine of life, and really make your tongue and mind fresh. This time, we're lucky to be able to execute TWBA's 360-degree creativity, and go to Xinjiang for filming, and the production team is enjoyed from this experience.
為了體現新產品的格調和質感，美術老師花了很多心血來打造一個簡潔且具有高科技感的室內場景進行陳設，能夠體現西門子的客戶對生活品質的追求。為此，特意營造樹林中大平層的窗外視覺，契合本片男主喜歡大自然，相繼體驗了雪山滑雪，新疆露營，曠野駕駛和自由潛水的刺激項目。
In order to reflect the style of new products and texture, the art director spent a lot of effort to build a simple indoor scene with high-tech feeling, capable of embodying the of the Siemens customer, who pursuits for quality life. For this reason, the window vision of the large forest is created, which is also in line with the film's hero's personal character, loving the nature. The film is followed by experiencing the skiing on mountain, outdoor camping , valley driving and free diving.
為了拍攝到絕佳的景色，制作組遠赴新疆，來到陡峭的峽谷取景，當時新疆的氣溫在1度至零下20度左右。尤其是王礪珉導演和攝影師鐘銳，徒步堪景尋找角度和機位。拍片搶光線的時候，“野營”場景從一座山頭搬到另一座山頭，制片協助道具搬運篝火時衣服被燒壞。
In order to capture the perfect scenery, the production team went to xinjiang, came to a steep canyon, temperature at that time was about 1 degrees to minus 20 degrees. Particularly, thanks to director Wang Limin and photographer Zhong Rui, went scouting by themselves and looking for angles and positions. While filming for the camping scene, moved to another moutain, and producer Zhou helpd the props to carry the bonfire while his coat was burnt.
峽谷開車的這場戲采用了航拍以及遙控頭兩組同時進行，以及車手王衛衛在如此艱險的環境下怒刷彎道，挑戰極限。追究視覺上的沖擊力，攝影機被擺放在動圖上右下角的白色箱子處，要達到飛揚起的石頭和沙子，每拍攝一個take都讓人膽戰心驚。
The scene in the canyon was taken by aerial photography and remote control, and the driver, wang wei wei, was in such a difficult situation that he was able to brush the corners and push the limits. For the visual impact, the camera is placed in the white box at the bottom right corner of the gif, to reach the rising stone and sand, and each take was breathtaking.
跳水的這一場戲是在水下攝影棚內以及外景結合進行的，最后在后期合成到最終的效果。當時初春的上海天氣依舊寒冷，到淀山湖拍攝外景跳水時，水溫在1-2攝氏度。這里給所有敬業的制作組人員點贊，把影片以最好的形式呈現給大家。
The diving scene is a combination of underwater studio and exterior scene, which is eventually synthesized to the final effect. It was still cold in Shanghai in early spring, and the water temperature was between 1 and 2 degrees centigrade when the lake was taken to the lake. Due to the dedication of the actor and all the production team members, we had such a piece of work.
團隊介紹 Team Members
客戶 Clients: 西門子 Siemens
代理商 Agency：TBWA
制作公司 Production House: MOD 茂田
導演 Director：王礪珉
攝影師 DOP: 鐘銳
監制 EP: 金蓓
制片 Producer: 周毅
美術 Art Director: 顧云清
剪輯 Editor：王小敏
調色 TC：Craft Creations
精剪 Online：A Post
三維 CG：UFC
作曲 Music：audioforce
混音 Mix：Hush
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