夜晚可能是孤獨的——如果你正在工作、如果你睡不著、如果你的工作在太陽升起之前就開始了、如果凌晨1點到凌晨5點之間只有你自己在街上，這時你會覺得自己是地球上最后也是最孤獨的人。
但就是在晚上，麥當勞的金色拱門閃爍著最明亮的光芒。它們從一個標志轉變為一個燈塔，仿佛在對你說：“世界沒有遺棄你，總會有一個適合你的地方，你并不孤單”。
通宵等你的McDonald’s
▼
01 The Meeting「會議」
02 Rooftop Soccer「屋頂足球」
03 Morning Shift「早班」
04 Designer「設計師」
05 Graffiti「涂鴉」
項目信息
品牌/廣告主
McDonald’s 麥當勞
營銷機構
Creative Agency 創意代理商
TBWA 騰邁 曼谷
參與者
新手
我是妖怪啊嗚
獎項榮譽
2019
NYF Advertising Awards
Artistry & Craft in Advertising | Art Direction
Finalist Certificate
2019
NYF Advertising Awards
Print: Products & Services | Food/Drink/Restaurants
First Prize
2019
NYF Advertising Awards
Artistry & Craft in Advertising | Photography
Third Prize
2019
The One Show
Print & Outdoor | Craft | Art Direction
Bronze Pencil
2019
AWARD Awards
Craft in Advertising | Print?|?Photography,?Campaign
Silver
2019
AWARD Awards
Poster & Outdoor | Targeted?Indoor,?Campaign
Silver
2019
AWARD Awards
Print | Consumer?Magazine,?Campaign
Bronze
2019
AWARD Awards
Craft in Advertising | Print?|?Art?Direction,?Campaign
Silver
2019
ADFEST
Print Craft Lotus | Best Use of Photography/ Digital Image
Bronze Lotus
2019
ADFEST
Outdoor Lotus | Poster | Retail
Gold Lotus
2019
ADFEST
Press Lotus | Retail
Gold Lotus
2018
Cannes Lions
Print & Publishing | Retail
Bronze
2018
Cannes Lions
Outdoor | Retail
Bronze
2018
Cannes Lions
Industry Craft | Outdoor
Bronze
2018
Cannes Lions
Industry Craft | Print & Publishing
Bronze
2018
Cannes Lions
Industry Craft | Print & Publishing
Silver
2018
CLIO Awards
Print & Out of Home Technique | Art Direction
Silver
2018
CLIO Awards
Print & Out of Home Technique | Photography
Silver
2018
CLIO Awards
Out of Home | Poster
Silver
2018
AD STARS
Print | Print Craft | Art direction
Gold
2018
AD STARS
Print | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Gold
2018
AD STARS
Print | Print Craft | Photography
Bronze
2018
AD STARS
Print | Print Craft | Art direction
Silver
2018
AD STARS
Print | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Silver
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