雀巢奇巧(KitKat)與來自迪拜的Publicis Middle East(陽獅,中東)聯(lián)手制作了一次social campaign,為了推出奇巧零食的4個新口味:焦糖脆片、曲奇脆片、榛子脆片和全新的覆盆子炸彈。
創(chuàng)意團(tuán)隊為Kitkat制作了一系列視頻和CG動畫,專門在社交媒體(Facebook、Instagram和Snapchat)發(fā)布。
所有創(chuàng)意物料都用于海灣合作委員會地區(qū)的數(shù)字宣傳活動,包括沙特阿拉伯、科威特、阿拉伯聯(lián)合酋長國、卡塔爾、巴林和阿曼。
1、Flavor Carousel(美味傳送帶)
2、Flavor Steps(美味階梯)
3、Flavor Worlds(美味世界)
4、Facebook Post(在Facebook發(fā)布的信息流廣告)
5、Cookie Crumble(曲奇碎片口味)
6、Raspberry Blast(覆盆子炸彈口味)
Client: Nestle Arabia
Agency: Publicis Middle East
Creative Director: Mohamed Youssef El Naggar
Creative team: Mohamed Youssef El Naggar, Hani Mohsen, Mohamed Ghazy
Senior Account Executive: Abdel Rahman Hassouna
Producer: Magali Beyloune
Production: Ars Thanea
Director: Adam Torczynski
Executive Creative Director: Peter Jaworowski
Art Director: Maciej Mizer
Studio Supervisor: Mikolaj Valencia
Producer: Karolina Sidorowicz, Marta Król
Concept Artist: Michal Urbanski, Marcin Gibowski, Maciej Mizer
Digital Artist: Maciej Mizer, Tomasz Chrabo?owski, Dominik Laurysiewicz
Modeling & Textures: Pawe? Filip, Michal SereCk Serafin, Kuba W?odarczyk, Sebastian Marek
Shading: Pawe? Filip, Micha? Serafin, Sebastian Marek
Particles: Piotr Wo?oszański, Kuba W?odarczyk
Animation: Piotr Wo?oszański, Marcin Gibowski, Kuba W?odarczyk, Sebastian Marek
Compositing: ?ukasz Stolarski, Mikolaj Valencia, Sebastian Marek, ?ukasz Wiktorzak
Sound Director: Adam Torczyński
Sound Studio: Halo Studio
Video Shoot Crew:
Director: Adam Torczyński
Art Director: Maciej Mizer
Director of Photography: Jakub Burakiewicz
Producer: Marta Król
Production Manager: Magdalena Kamińska
Production Designer: Natalia Mleczak
Costumes: Agnieszka Orlińska
Make-up: Aleksandra Dutkiewicz
AD: Radoslaw Chrze?ciański
Cast: Iga Górecka, Erwin Fr?tczak, Aleksander Maciejczyk
Storyboard: Micha? Urbański
Offline edit: Robert Gryka, Adam Torczyński
Color Grading: Anna Sujka
Grading Suit: Coloroffon
Making of: Only Only
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