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美國(guó)反手持槍支暴力委員會(huì)，出一本書來“阻止”子彈

在美國(guó)，槍機(jī)案件層出不窮，伊利諾伊州反對(duì)手槍暴力委員會(huì)（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）為了讓大家更清楚地了解歷年來槍擊案件，制作了一本《槍支暴力歷史書》。

The Gun Violence History Book

在視頻的開始，回顧了那些已近記錄在案的各種與槍支犯罪有關(guān)的歷史事件。

這本書，做了歷史本應(yīng)該做到的事情——阻止子彈。

在子彈卡住的那一頁(yè)，已經(jīng)超過了這本書的853頁(yè)，并且赫然寫著一句話“子彈雖然被阻止住了，但是歷史還是再被重復(fù)書寫。”伊利諾伊州反對(duì)手槍暴力委員會(huì)（ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE）呼吁大家，不要重蹈覆轍。


The Gun Violence History Book Case Study


Creative Agency : FCB Chicago
Production Company : Lord & Thomas, The Mill - Chicago
CCO : Liz Taylor
ECD : Sam Luchini, John Bleeden
VP Creative Director - Art Director : Bruno Mazzotti
VP Creative Director - Copywriter : Dean Paradise
Senior Copywriter : Ricardo Santos Salgado
Senior Art Director : Rodolfo Fernandes
Producer : Domenic Caruso
Head of Design : Kevin Grady

項(xiàng)目信息
品牌/廣告主
Illinois Council Against Handgun Violence 伊利諾伊州反對(duì)手槍暴力委員會(huì)

營(yíng)銷機(jī)構(gòu)

Creative Agency 創(chuàng)意代理商
FCB 博達(dá)大橋 芝加哥

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