NIKE跑出點樂子互動體驗
From August 1st to Sep 25th, Nike Huaihai Store and House Of Innovation are launching Nike Joyride Series with a collectin of special events. Wonderlabs is honored to design and produce the three interactive installations for these fun and creative experiences.
Nike于2019年8月1日-9月30日,在NIKE淮海中路客戶體驗店和NIKE HOUSE OF INNOVATION中,以全新跑鞋NIKE JOYRIDE打造的“跑出點樂子”主題活動,此次Wonderlabs非常榮幸受邀,設計制作三項互動體驗裝置。
NIKE HOUSE OF INNOVATION
Interactive Ball Pits 互動海洋球池:
Two Person per team running and playing, it really calls out your childhood memory when you enters in the Giant Interactive Ball Pits. And you can also get a fast mode video as a gift after.
進入巨型數字海洋球池后,兩人一組你追我趕,重溫童年的時光。最后還能得到一段專屬的快速視頻留念。
NIKE淮海中路客戶體驗店
Interactive Game 互動游戲:
Passers by of the Nike Huaihai Store will be attracted by a ball pit as well an interactive game in the window, which make the store into a mini amusement park with a colorful game experience. Once you put on the Nike Joyride Run Flyknit sneakers, with a NIKEPLUS VIP code shown to the staff, you can start scampering around the circle steping on pads as they light up to score points.
當經過NIKE淮海體驗店時,透過櫥窗就會被滿地海洋球所吸引,色彩繽紛的游戲體驗區,讓店內更像一個大的游樂場。當然體驗也很簡單,只要換上全新Nike Joyride Run Flyknit 跑鞋,出示您的NIKEPLUS 會員碼,站上圓形互動區,就可開始蹦蹦跳跳了。
Eight round sensor lightboxes are located in the interactive area. The more color coded lightboxes you step on, the more credits you will get. Meanwhile, as you score points, tons of TPE cushion balls will bounce outside the central glass dome.
圓形互動區中有8個圓形玻璃感應燈箱,您只要在規定時間內,根據旋轉跳動的燈光,踩下單獨顏色的感應燈箱就會得到相應積分;同時中間玻璃罩中,會根據踩下的燈箱,噴涌出很多TPE緩震顆粒小球。
Capsule Toy Machine 扭蛋機:
After playing the game, you win physical coin tokens dispenses by an automatic token machine based on your score. Take your Joyride exclusive tokens and insert them into the giant capsule toy machine and your small gift will automatically spit out.
一陣手忙腳亂后,可根據您游戲得到的積分,會自動吐出相應的代幣。拿著專屬Joyride游戲幣,走到中間的巨型扭蛋機前,投入手里的代幣就會自動吐出一個小禮物。
Client: NIKE
團隊介紹 / Team introduction:
Technical Director: Chengliang Dong
Account Director: Allen Ren
Project Manager: Eason Zhang
Software Engineer: Chen Yawei,Fang Wenkai,Jerry Jiang
UI&UX Designer: Elaine Song,Amber Dong
Project Executive: Eric Jiang,York Li
特別感謝 / Special thanks:
Big thanks to NIKE for this collaboration.
本文章內容由wonderlabs原創,如需轉載請注明原創出處,謝謝!
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