保險一直以來只是在人們遭受災難之后才會給人們進行物質上的補償，但在災難發(fā)生之前，其實人們也會因為那些匯集成災難的小麻煩感到困擾。針對這種情況，澳大利亞領先的保險公司 NRMA 希望做的不止是在災后幫助人們站起來，而是在災難之前就可以做到提前預防，因此 NRMA 與 CHE Proximity 進行合作，開發(fā)了一款 NRMA Safety Hub 應用程序。
Safety Hub 推出后，率先邀請了156000 名澳大利亞人參與體驗這款軟件，Safety Hub 將房屋可能發(fā)生的風險提前，例如提醒用戶更換水管、清理排水溝、修剪懸垂的樹枝等來避免未來可能的災難，并且 Safety Hub 還設計了一系列的任務交給用戶去完成，每完成一項，用戶將會得到現(xiàn)金，同時還讓用戶的房屋大大降低了風險，讓他們更安全。這一舉措讓 Safety Hub 得到使用者的肯定，客戶滿意度達到前所未有的水平，并讓澳大利亞成千上萬的房屋更加安全。
項目信息
品牌/廣告主
NRMA
營銷機構
Creative Agency 創(chuàng)意代理商
CHE Proximity 澳大利亞
參與者
獎項榮譽
2021
Spikes Asia
Creative Effectiveness
Grand Prix
2020
AWARD Awards
Design | Product Design | Connected Products & Wearable Technology
Finalist
2020
AWARD Awards
Purpose | Creativity for Good | Product Design
Finalist
2020
AWARD Awards
Advertising | Digital | Apps
Bronze
2020
AWARD Awards
Planning | Apg Creative Strategy | Audience Insight and Social Behaviour/Cultural Insight
Finalist
2020
AWARD Awards
Innovation | Brand Innovation | Brand Engagement
Finalist
2020
AWARD Awards
Innovation | Brand Innovation | Product Innovation
Finalist
2020
AWARD Awards
Advertising | Digital | Digital Tools & Utilities
Bronze
2020
AWARD Awards
Craft | Digital Craft | User Experience Design (UX)
Finalist
2020
AWARD Awards
Media | Channels | Use of Technology
Bronze
2020
AWARD Awards
Design | Product Design | Interactive Design
Finalist
2020
AWARD Awards
Media | Channels | Use of Digital Platforms
Bronze
2020
AWARD Awards
Purpose | Creativity for Good | Service Innovation and Design
Silver
2020
The Webby Awards
Advertising, Media & PR | Best Use of Data Driven Media
Honoree
2020
The Webby Awards
Advertising, Media & PR | Brand Strategy
Honoree
2019
Cannes Lions
Creative Strategy | Business Transformation
Bronze
2019
Cannes Lions
Mobile | Data / Insight
Bronze
2019
Cannes Lions
Mobile | Brand-led Mobile Apps
Silver
2019
Cannes Lions
Creative Data | Data-driven Consumer Product
Silver
2019
LIA
Digital | Banking/Financial/Insurance
Silver
2019
LIA
Non-Traditional | Direct Marketing
Silver
2019
CLIO Awards
Digital/Mobile | Apps
Gold
2019
Tangrams
Effectiveness | Consumer & B2B Services
Gold
2019
Tangrams
Effectiveness | Insights / Strategic Thinking
Gold
2019
Tangrams
Digital Strategy | Consumer & B2B Services
Platinum Award
2019
Tangrams
Data & Analytics | Customer Intelligence
Gold
2019
Tangrams
Data & Analytics | Audience Segmentation
Silver
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