一款會唱圣誕歌的披薩盒，把廣告寫進(jìn)歌詞里

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舉報(bào) 2019-11

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圣誕節(jié)來臨之際，波士頓披薩（Boston Pizza）為推廣一款以圣誕傳統(tǒng)美食火雞為原料的特供披薩，創(chuàng)作了號稱「全球第一首以披薩為主題的圣誕頌歌」：曲調(diào)來自圣誕名曲 ‘Carol of the Bells’（中譯文：鈴鐺的頌歌）》，歌詞則是對該款披薩的產(chǎn)品推介。

歌詞文案
Christmas Pizza
Boston Pizza
This is an ad
For a pizza
Cranberry Sauce
Gravy on top
Turkey as well
And also cheese
Why is there cheese?
Cause we love cheese
Turkey and cheese
4 kinds of cheese
Come try our Christmas Pizza
This commercial’s for Boston Pizza
It’s a turkey dinner on a pizza
Pizza underneath a Turney dinner
Christmas Pizza
Free Toblerone with the pizza
Gather round
中文翻譯
圣誕披薩
波士頓披薩
這是一個(gè)廣告
為披薩而作
蔓越莓醬
最上面有肉汁
還有火雞肉
還有奶酪
為什么放奶酪
因?yàn)槲覀兿矚g奶酪
火雞和奶酪
4種奶酪
來試試我們的圣誕披薩
這是一只波士頓披薩的廣告
是一頓放在披薩上的火雞晚餐
是一塊放在火雞晚餐下的披薩
圣誕披薩
以及免費(fèi)的三角巧克力
今天來買
波士頓披薩
聚過來吧

波士頓披薩（Boston Pizza）還推出了會自動播放這首「圣誕披薩頌」的包裝盒，設(shè)計(jì)原理類似于會自動播放歌曲的祝福卡紙：用戶只需揭開包裝盒蓋即自動發(fā)聲，關(guān)上則停止播放。

據(jù)悉該款圣誕特供披薩將銷售至 12 月 29 日，用戶在購買它的同時(shí)還將免費(fèi)獲得三角巧克（Toblerone），會哼歌的包裝盒也將同時(shí)派發(fā)。

Boston Pizza 圣誕節(jié)特供火雞披薩（圖片@bostonpizza.com）

原版 'Carol of the Bells'

Credits

Client: Boston Pizza Canada
SVP, Marketing: Peter Blackwell
Sr Director of Marketing: Adrian Fuoco
Sr Marketing Manager: Niels van Oyen
Assistant Marketing Manager: Gabrielle Herbert

AGENCY

Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Paul Little
Copywriter: Maddie Rosenberg
Art Director: Ela Kallonen
Director of Strategic Planning: Trevor Thomas
Strategist: Daavi Wong Wolfson
Executive Producer: Cas Binnington
Producer: Clare Dietrich
Producer: Erin Feldman
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Executive: Kelly Brennan
Account Coordinator: Hailey Stummer

TV PRODUCTION

Director: Matt Dilmore
Production Company: Suneeva
Executive Producers: Geoff Cornish, Sara Thomas
Line Producer: Mike Masters
Casting: Mann Casting
Editorial: Jon Devries, School Editing
Colour: Clinton Homuth, ArtJail
Online: Andrew Rolfe, Fort York VFX
Audio: Roc Gagliese, Adam Damelin, Eggplant

CAROLLING BOX PRODUCTION

Box Production: Gas Company
Photography Production: Gas Company