原標題：當太陽和月亮緩緩打出客戶的Logo，我的頭上緩緩浮起問號
作為萬物的孕育者，大自然通常不提供品牌露出的服務。但是在2019年12月26日，太陽和月亮在天空中相遇并發生日食，該天象約300到400年才會在同一地區出現一次——與此同時，它們還共同勾勒出了某個品牌的經典標識。
萬事達卡：驚不驚喜？意不意外？
此次日環食帶覆蓋了沙特阿拉伯、卡塔爾、阿聯酋和阿曼，以及印度南部、斯里蘭卡，最終延伸至印度尼西亞和馬來西亞。
正是在這場全球矚目的天文奇觀中，會兩度出現萬事達卡的Logo標識。身為全球創意代理商，又怎能錯過這場千載難逢的機會？于是，麥肯全球與麥肯中東聯合打造了這波營銷戰役~
12月26日，在萬事達卡的合作網站上，隨著月球一步步遮擋住太陽，折扣的力度開始不斷地攀升。當日食達到97%時，萬事達卡的持卡人將享受0.3折的巨幅優惠。
什么？40塊錢就可以買到Airpods！
在日環食出現后，隨著太陽漸漸恢復真容，價格也逐步地回升，直至整場日食結束。
此外，在日月交匯瞬間（也就萬事達卡標志出現時）刷卡的兩位顧客還將得到品牌方特別提供的無價獎品，以回應此次活動主題“A priceless alignment of the stars”，一場天體間的無價攜手。
活動預告被投放在阿聯酋最繁華的商業區上，并輔以一系列的數字和平面廣告。
Astronomical Sales
項目信息
品牌/廣告主
MasterCard? 萬事達卡
營銷機構
Creative Agency 創意代理商
FP7 McCann 迪拜
參與者
獎項榮譽
2021
Cannes Lions
Brand Experience & Activation | Retail Promotions & Competitions
Bronze
2021
The One Show
Creative Effectiveness | Single Country or Region | Consumer / Brand
Merit
2021
The One Show
Creative Effectiveness | Creative Effectiveness | Consumer / Brand
Merit
2021
The One Show
Creative Use of Data | Real|Time
Gold Pencil
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Consumer | Financial Service Provider
Bronze
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Marketing + Promotions
Gold
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Business to Business | Financial Service Provider
Finalist
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Consumer | Credit Card
Gold
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Events
Finalist
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Online
Gold
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Outdoor/Transit/Out-of-Home
Silver
2020
NYF Advertising Awards
FINANCIAL ADVERTISING (formerly MIDAS) | Use of Discipline/Medium | Guerrilla/Alternative Media/Location-Based Media
Finalist
2020
AD STARS
Data Insights | Use of Data | Data Integration
Bronze
2020
AD STARS
Direct | Use of Direct Marketing | Use of digital in a direct marketing campaign
Silver
2020
AD STARS
Outdoor | Ambient(Non standard and Free-form at outdoor advertising) | Live Advertising and Events
Silver
2020
AD STARS
Direct | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Gold
2020
AD STARS
Interactive | Use of Interactive | Use of Web Platforms
Gold
2020
AD STARS
Brand Experience & Activation | Use of Brand Experience & Activation | Use of promotional stunts /live advertising/live shows/concerts/festivals
Gold
2020
AD STARS
Creative eCommerce | Sectors | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Gold
2020
AD STARS
PR | Sectors | Finance/Services/Entertainment &Leisure/Travel/Restaurants/Commercial Public Services/Pets
Silver
2020
AD STARS
Media | Use of Media | Use of special events and stunt/live advertising
Silver
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