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戛納國(guó)際創(chuàng)意節(jié)被譽(yù)為廣告界的奧斯卡，是全球廣告和創(chuàng)意界最具影響力的年度盛事。戛納國(guó)際創(chuàng)意節(jié)于每年6月中下旬舉行，創(chuàng)意節(jié)期間各國(guó)知名創(chuàng)意人、廣告集團(tuán)高層及各界代表云集于此。廣告客戶、制作公司、策略部門、創(chuàng)意團(tuán)隊(duì)在此開設(shè)一系列的交流會(huì)，研討專業(yè)、商洽業(yè)務(wù)。每年大約有7000多位代表送出1萬多件作品逐鹿“戛納廣告大獎(jiǎng)”。
Cannes Lions is the home of great ideas. As campaigners for creativity, we make the case for creativity and inspire the creative community. We do this because we truly believe that creativity is the driving force for business, for change and for good.
We champion.
We believe recognition inspires greatness, so our awards set a benchmark for creative excellence, rewarding the best work and brightest thinking.
We ignite.
We believe illumination leads to innovation, so we kindle the spark of creativity that allows your best ideas to catch fire.
We connect.
We believe contacts help you grow, so we bring together the people you know and those you want to know – peers, collaborators and catalysts for your career.
We enlighten.
We believe knowledge is the key to development, so we aim to broaden your mind.
