北京 朝陽區
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AMUSE
We spent the first half decade of our life operating as a digital agency – and we still fulfil this role for many of our clients. We were one of the most innovative agencies for our time and the impact of digital technology on everyday life remains our abiding passion. It’s the extent of this impact which has led around a third of our clients to work with us as their lead brand communications agency.
Respect Truth. Make It Real.
We all know that, in the digital world, people are more connected than ever and brands are subject to greater scrutiny than ever. The golden rule, therefore, is that you have to respect the truth: not necessarily the facts, but the reality of how consumers see, feel and experience your brand. We don’t have a set “process” for uncovering this, as we believe that all briefs are different, but this fundamental principle is what drives our thinking. And, once the truth is identified, we challenge ourselves to do something about it. It’s an approach which leads fairly naturally to strong, purposeful creative work.
