上海 黃浦區
無論您所關注的市場近在咫尺，還是遠隔重洋，我們都深知消費者“看什么”和“買什么”的重要性。這是我們的熱忱所在，也是我們業務的核心。
我們的消費者研究業務遍及 100 多個國家，助您全面把握全球消費者趨勢和習慣。我們不斷擴大研究范圍和研究樣本量，以形成洞察，幫助客戶實現業績增長。
無論是跨國企業還是臨街小店，我們相信，對于產品研發和市場營銷而言，創新都是成功的關鍵。因此，我們不斷優化解決方案，幫助您滿足現今消費者的各類需求并把握市場最新動向。
讓我們一同集思廣益。我們將提供深入市場洞察，助您實現增長。
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
上海 黃浦區
@HavasGroup (Euronext Paris: HAV.PA) is one of the world's largest global communications groups. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative Group and Havas Media Group, in order to optimize synergies and further reinforce Havas' position as the most integrated of all of the major holding companies.
A multicultural and decentralized group, Havas is present in more than 100 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations, ...
Havas Creative Group incorporates the Havas Worldwide network, the Arnold micronetwork as well as other agencies with strong local identities.
Havas Media Group is made up of three major commercial brands: Havas Media, Arena Media and Havas Sports & Entertainment.
北京 朝陽區
@HavasGroup (Euronext Paris: HAV.PA) is one of the world's largest global communications groups. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative Group and Havas Media Group, in order to optimize synergies and further reinforce Havas' position as the most integrated of all of the major holding companies.
A multicultural and decentralized group, Havas is present in more than 100 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations, ...
Havas Creative Group incorporates the Havas Worldwide network, the Arnold micronetwork as well as other agencies with strong local identities.
Havas Media Group is made up of three major commercial brands: Havas Media, Arena Media and Havas Sports & Entertainment.
上海 長寧區
BASE | 基礎作業作為一個全新的創意廠牌，成立于2022年夏秋之交的上海。BASE作為一種廣告理念，由兩位聯合創始人，黃政俊 | Kimi 和王亞云 | Will 在過去十多年的廣告實踐中慢慢打磨，逐漸成型，并融入到廠牌的基因里。
我們奉行簡約、精確、不遠人的創意溝通原則，在一些口碑案例中曾多次得到過驗證：小紅書「送你一杯春節慢樂」、「送你一杯好久不見」、「年度家居靈感之小家還能這么住」；泡泡瑪特「致奇奇怪怪的我們」、「大大的年里小小的熱鬧」；米哈游「仙舟的音樂戲法」、「不眠之夜主題曲MV」；騰訊視頻「101路晚班夢電車」、「隔空投送100個漫長奇遇夜」；阿里云「溫暖世界的工程詩」、「老板人才觀」；禾木「躲進雪里過冬天」；騰訊綜藝娛樂「風味人間」、「明日之子」、「令人心動的offer」；字節跳動「2022新生意頭腦」、「去把光打開」；科大訊飛「用技術說話」、「年度煩惱回收」
……
BASE所提供的，不僅是品牌升級、口碑視頻、病毒事件、藝術策展、整合營銷等成熟的廣告形式和內容。我們更不斷追求：基于生活經驗的洞察、基于常識的溝通方式、基于真實需求的販售力。以及，忠于這一切的好創意。
因為我們相信，在品牌建設的過程中，服務于它的想法應是沙石、是原木、是澆筑和推翻。源于日復一日的基本生活，而非看不見摸不著的妄想。
因為，沒有基礎，就不必創造。
上海 黃浦區
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 23,000+ people in more than 100 countries and operates through its three business units which are Havas Creative Network, Havas Media Network and Havas Health Network, covering all communication activities. Havas Group’s mission is to make a ‘meaningful difference’ to brands, businesses and people. In year 2024, Havas launched new strategic plan ‘Converged’ and significant investment on it, to answer clients’ ever-increasing needs for cross-functional, fully integrated communications solutions.
Havas China Group is a global communication agency offering integrated solutions spanning creativity, media, events, digital, social media, healthcare communication and public relations. We are operating primarily from main offices in Shanghai, Beijing, and Guangzhou.
Our mission at Havas Media China is to create the best media experience, capitalizing upon the most meaningful media, to build meaningful brands.
漢威士是全球最大的傳播集團之一。集團成立于1835年，總部位于巴黎，現有員工超過23,000人，業務遍及全球100多個國家。漢威士集團的使命是為品牌、企業和個人創造“有意義的改變”。2024年漢威士推出了新的戰略計劃“Converged”，并對其進行了重大投資，以滿足客戶對整合傳播解決方案的日益增長的需求。
漢威士中國提供涵蓋創意、媒體、活動、數字、社交媒體、醫療健康傳播和公關等綜合解決方案。我們主要在上海、北京和廣州設有辦事處。
漢威士媒體的使命是創造最佳的媒體體驗，利用最富有意義的媒體，打造最富有意義的品牌。
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