北京 宣武區
Originally founded in 1997, Earl Jean first revolutionized the Denim Industry with its famous skinny fit. Earl Jean quickly became the denim of choice for the trend setting Hollywood celebrities, becoming an International best seller.
Today Earl Jean continues to cater to the way real women live and feel! Achieving the impossible, Earl Jean combines quality with value in a life style brand that’s both sophisticated and aspirational.
But Earl Jean is more than a Denim Brand! We are a culture that delivers what a woman wants; to be fashion conscious and trend right. Equally important, we recognize that today’s multi-faceted, on the go women has the instinctive desire to be comfortable while maintaining the confidence that comes with looking her very best.
Earl Jean delivers a product usually associated with upscale brands by appealing to a large consumer base desiring affordable, high quality fashion and brand image.
上海 長寧區
白蘭氏的創立有著一個古老而有趣的故事，源于1820年間。十九世紀的白金漢宮，饕餮不勝枚舉，貴族儀態萬千。可是英皇喬治四世，繼位不久即體弱抱恙。身為皇宮的御用廚師，韓溫·白蘭（H.W.Brand）憂心于英皇日漸衰退的健康狀況，于是潛心鉆研，改良傳統雞湯的做法，采用最天然的原材料，以無油脂、易消化的清燉方式，首創了一種非常容易消化的濃縮雞汁。英皇服用幾次后，體力迅速恢復，食欲胃口大開，出眾的滋補保健功效贏得了交口稱贊。1835年，從皇宮退休的白蘭先生創立了自己的門店，專營這種前皇室保健品，白蘭氏品牌由此誕生，皇室御品走入了尋常百姓家，健康食補的保健理念廣受大眾青睞。
每年一億四千五百萬瓶的雞精，讓世界各地的消費者認識了白蘭氏，這個古老的品牌正式被越來越多渴求健康的人們所熟知。全球最大、最優秀的紀錄片頻道《Discovery Channel》，曾在“生活科技大揭秘”節目中所揭示了“小瓶子，大奧秘”，讓更多的人一同走入了白蘭氏的科技之旅。
譽滿全球的白蘭氏，旗下6大產品更在2013年獲得MondeSelection 世界品質嘉獎。被譽為“食品界諾貝爾獎”的“Monde Selection 世界食品品質評鑒大會”的特別金獎與金獎，該獎項為當今世界上歷史最悠久、最權威的國際質量研究所所頒發。獲得其嘉獎，就意味著該食品達到國際食品評價基準的要求，獲得了世界各國包括食品發達國家的認可與推崇。
上海 徐匯區
Launched in 2008 with a mission to revolutionize advertising, Mirriad’s patented computer vision technology creates a new standard in advertising where a brand integration is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across all three screens. In 2013, an important aspect of our imaging technology won an Academy Award.
Mirriad has deals with major US studios and has worked with top broadcasters in over 20 countries. It’s also the chosen native ad solution for Vevo, the world’s leading all-premium music video and entertainment platform, whose videos generate over 5.5 billion monthly views globally. Mirriad has offices in London, New York, Mumbai and Shanghai.
省/直轄市 市
Our Story So Far: At BWM Dentsu our single-minded purpose is to prove that creativity transforms brands and brands transform business. We are currently in the process of transforming some of Australia‘s biggest brands, including Kmart, Qantas, nbn, REA and Bank of Queensland. We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney‘s Northern Beaches, to Australia‘s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network. The BWM partnership is today the longest standing leadership team in Australian advertising history. We are now embarking on our next exciting chapter, tapping into the power of the Dentsu Aegis Network to forge a world-famous reputation for our unique skills and processes for transformation.
上海 浦東新區
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
In 1863, the PERRIER saga began: bubbles taken from a French spring were bottled, ready to satisfy people’s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.
While the bubbles have remained intact over time, the bottle has evolved with the consumer needs. In the 2000s, the natural sparkling mineral water became available in 100% recyclable PET bottles.
The fantastic story of Perrier combined to its unique personality led to several commercials, each more original than the next. Based on refreshment, humor, and cheekiness, Perrier’s ads have been a reference in terms of communication.
The brand is also strongly related to sports, and is recognized as Roland Garros Tournament’s historical partner, since 1928.
上海 浦東新區
好時公司位于賓夕法尼亞州，是家具有107年歷史的老字號公司。好時巧克力的創始人米爾頓·好時先生（MiltonHershey）1903年在這里初創巧克力制造業時，這里還是一片少有人煙的牧場。好時先生以他的智慧和長遠眼光上創建了世界一流的巧克力工廠，牧場專送的新鮮牛奶，精心篩選的可可豆，加上傳統的經典工藝。使得HERSHEY'S好時巧克力純正幼滑，滋味濃冽。整座好時小鎮變成了一個巧克力香味滿溢的巧克力王國。
好時鎮擁有3家現代化的巧克力工廠，是世界上最大的巧克力產地。每天生產的巧克力僅KISSES一個品種就多達3300萬顆。
該企業品牌在世界品牌實驗室（World Brand Lab）編制的2006年度《世界品牌500強》排行榜中名列第二百九十二，是一個很好的公司。
在全球戰略方面，從1923年起，好時公司的全球貿易的觸角伸及了中國，主攻香港、澳門、中國大陸和臺灣的市場。其中好時在中國大陸成立了好時食品國際（上海）有限公司，一家好時全資子公司——來自美國的巧克力在這里被重新包裝，以迎合中國消費者的需求。
省/直轄市 市
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa, North America, Latin America and more than 40 national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
廣東 廣州
時尚品牌TRENDIANO創立于2010年，秉持“時尚改變生活”的理念，結合英文中的TRENDY（潮流），以及意大利文字根的-ANO（優質），意將歐美優質流行文化提供給亞洲喜愛時尚的潮流人士。TRENDIANO針對亞洲男性打造專屬的版型，打破傳統男裝穿著的設計風格，以前瞻性的國際視野與勇于接受挑戰的態度，與都會菁英共同開創極具個性生活的新美學視野，傳遞出自信、積極進取、享受生活的精神，提供潮流愛好者全方位的時尚品味。
TRENDIANO隸屬于赫基國際（香港）有限公司旗下，該公司成立于1999年，于國際市場獲得良好商譽，2012年獲得國際奢侈品集團LVMH旗下的L Capital Asia入股成為戰略合作伙伴，為未來發展帶來國際視野與無限潛力。
Established in 2010, TRENDIANO is inspired by European culture with the form and fitting designed for Asian men. TRENDIANO incorporated the English term “TRENDY” with “-ANO,” a morpheme derived from Italian; the combination embodies the brand’s pursuit and insistence of perfectionism and modern craftsmanship. The brand brings unconventional styles and diverse choices to inspire men to explore new definition of fashion. Confident, Positive, and Enjoyable, TREDNIANO means “dare to be different and adventurous”, and is willing to break the bounds and take challenges.
省/直轄市 市/區
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
上海 長寧區
IMM 尹默女裝－獨立、知性、具設計啟發性的高端時尚品牌，以獨樹一幟的“IMMist 素人”的時尚藝術語言傳達出品牌特有的設計風格與意識形態。通過對服裝線條和塊面進行解構，探索一衣多穿的概念，結合個性的面料和原創花型，構建出充滿尹默痕跡的時尚衣柜。
IMM – a high end independent, intellectual and instructive women’s fashion brand, expresses its unique design style and ideology with special IMMist fashion artistic language. The IMMist fashion wardrobe is created by means of deconstruction to the lines and blocks of garment, exploring the concept of one for all, while combining the personalized garment and initiative patterns.
資料更新成功！
您確定要刪除該文章嗎？
