浙江 杭州
天貓超級品牌日IP介紹
About Tmall Super Brand Day
天貓超級品牌日，致力于為全球超級品牌打造一年一度品牌專屬狂歡日，以超級發布、超級企劃、超級出品等多維營銷模式，助力品牌營銷和經營雙向驅動，近十年來始終是全網品牌營銷首選爆發場，幫助品牌生意與用戶資產實現跨越式增長。
Tmall Super Brand Day is an annual celebration dedicated to global super brands. The multidimensional marketing, which comprises super launch, Single-brand super marketing event and Multi-brand super marketing event will help drive brand marketing and management. For the past decade, Tmall Super Brand Day has remained the top hot event online for brand marketing and has helped brand operation and user assets achieve leapfrog development.
上海 楊浦區
自打Jordan進入了NBA，和NIKE簽約以后，他個人超強實力的一步步的展露，NIKE最初給Jordan研發的球鞋開始風靡，加之當時聯盟以“這雙鞋與全隊的服裝不協調”為由禁止球鞋的登場，人們的好奇心因此被激發出來，大家都峰擁到商店去購買這款被禁止的“喬丹一代”。
由于Jordan指標性的地位，從Nike以「Air Jordan」為名即掀起一場運動革命的情況看來，即使Jordan已經退休，但Air Jordan的堂堂邁入第20個年頭的魅力依然不減。有鑒于此，正如饒舌歌手P.Diddy（吹牛老爹）或Jennifer Lopez相繼推出個人服裝品牌，Michael Jordan本人也在1997年成立「Jordan Brand」品牌，希望能讓更多的人認識Jordan Brand。
Jordan Sport系列包括Jordan系列的籃球鞋、運動訓練鞋與球衣，都是透氣性高穩定性強，兼具功能性及前衛造型的產品，其中的AJ系列鞋款，更推出至第19代，而許多復刻版更讓球迷愛不釋手。Jordan Lifestyle系列則是在各項運動的元素中刺激出多種設計靈感，如棒球服休閑上衣、長、短袖襯衫、毛料背心或別出新意的牛仔褲，皆令Jordan Lifestyle系列可跨越運動穿著，呈現多元的日常休閑風格。
上海 長寧區
白蘭氏的創立有著一個古老而有趣的故事，源于1820年間。十九世紀的白金漢宮，饕餮不勝枚舉，貴族儀態萬千。可是英皇喬治四世，繼位不久即體弱抱恙。身為皇宮的御用廚師，韓溫·白蘭（H.W.Brand）憂心于英皇日漸衰退的健康狀況，于是潛心鉆研，改良傳統雞湯的做法，采用最天然的原材料，以無油脂、易消化的清燉方式，首創了一種非常容易消化的濃縮雞汁。英皇服用幾次后，體力迅速恢復，食欲胃口大開，出眾的滋補保健功效贏得了交口稱贊。1835年，從皇宮退休的白蘭先生創立了自己的門店，專營這種前皇室保健品，白蘭氏品牌由此誕生，皇室御品走入了尋常百姓家，健康食補的保健理念廣受大眾青睞。
每年一億四千五百萬瓶的雞精，讓世界各地的消費者認識了白蘭氏，這個古老的品牌正式被越來越多渴求健康的人們所熟知。全球最大、最優秀的紀錄片頻道《Discovery Channel》，曾在“生活科技大揭秘”節目中所揭示了“小瓶子，大奧秘”，讓更多的人一同走入了白蘭氏的科技之旅。
譽滿全球的白蘭氏，旗下6大產品更在2013年獲得MondeSelection 世界品質嘉獎。被譽為“食品界諾貝爾獎”的“Monde Selection 世界食品品質評鑒大會”的特別金獎與金獎，該獎項為當今世界上歷史最悠久、最權威的國際質量研究所所頒發。獲得其嘉獎，就意味著該食品達到國際食品評價基準的要求，獲得了世界各國包括食品發達國家的認可與推崇。
北京 宣武區
Originally founded in 1997, Earl Jean first revolutionized the Denim Industry with its famous skinny fit. Earl Jean quickly became the denim of choice for the trend setting Hollywood celebrities, becoming an International best seller.
Today Earl Jean continues to cater to the way real women live and feel! Achieving the impossible, Earl Jean combines quality with value in a life style brand that’s both sophisticated and aspirational.
But Earl Jean is more than a Denim Brand! We are a culture that delivers what a woman wants; to be fashion conscious and trend right. Equally important, we recognize that today’s multi-faceted, on the go women has the instinctive desire to be comfortable while maintaining the confidence that comes with looking her very best.
Earl Jean delivers a product usually associated with upscale brands by appealing to a large consumer base desiring affordable, high quality fashion and brand image.
上海 徐匯區
tbh野獸派家居是野獸派旗下專注于貼身織物的全場景家居品牌。我們以自然為靈感，結合中國當代生活方式哲學，尋求坦誠、自由的居家表達，賦予每個家故事與靈魂。「家就是我們誠實的樣子 YOU ARE HOW YOU LIVE」
tbh(the beast home), founded in 2018, is an original home brand curated by Beast. With a global selection of home textile, furniture and decor, tbh presents itself as a series of multi-brand boutique, providing alternative expressions of urban lifestyle, dedicated to filling domestic environment of the new city generation with stories and soul.
上海 閘北區
I CAN BE BRILLIANT
思維的光芒指引著我們不斷前行
堅持、系統、死磕是因為對于美好事物追求的執念；
創造真實的價值并分享收獲的愉悅是團隊成長的動力；
認識有趣的人和接觸新鮮的事是都是一場奇妙的旅程；
讓生命的每一天都精彩無限……
siso，止于杰出
The light of ideas guides us to move forward
Persistent, systematic, never give up attitude, all for the obsession for beautiful things.
Creating true values and sharing the joy for the harvest, drives the growth for the team.
Meeting interesting people, exploring new things is a wonderful journey;
Make our everyday experiences different and infinite......
siso, beyond excellence
上海思爍信息技術有限公司注冊成立于2013年，由4A背景的圈內資深廣告人組建。業務領域側重于互聯網、移動互聯網的品牌創意、設計與策劃。目前的年框簽約客戶：騰訊MIG（瀏覽器、地圖、應用寶、安全管家）、騰訊互娛（游戲）、京東商城等。
SISO BRAND 致力于創造更好的交互體驗，在項目執行中重視心理、形式、風格與技術的同步率，以期通過觸動人心的作品幫助企業創造真實的價值……
唯有公平，才能長久
只有透明，消除猜忌
心態開放，歷久彌新
www.sisobrand.com
上海 黃浦區
時裝品牌initial于2000年創立，分店分布于香港主要的購物熱點。以法國為基地的創作團隊，致力研發獨特的剪裁及嶄新的設計元素，為顧客帶來一次非尋常的體驗。Initial相信，時裝并非作裝飾物，而是一種對自我的發現，時裝觸覺、品味、視覺藝術、聽覺及生活的每個細節。
The Brand Philosophy
Initial相信時裝不只是時裝，而是一門自我發現的藝術，我們在創造出時尚服飾之余，更創造出一種文化與藝術，透過衣飾和我們的生活態度。我們的產品不只走進顧客的衣柜，還滲透到顧客的生活各層面，能夠帶給顧客一種『非尋常體驗』（The Unusual Experience）。這一切有賴幕后一班專業且具獨特美學的創作團隊：從設計師、專業買手、空間及平面設計，至觸覺敏銳的市場部，創造出獨特且人所共知的initial風格。
Target Group
年齡層：22-40歲
行為意識：思想前衛、走在時尚潮流前端
社會地位：時尚達人、演藝明星、社會名流、高薪白領、懂享受生活及從事創作行業。
經濟能力：高檔及高素質消費群 Future Brand Challenges
省/直轄市 市
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa, North America, Latin America and more than 40 national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
廣東 廣州
時尚品牌TRENDIANO創立于2010年，秉持“時尚改變生活”的理念，結合英文中的TRENDY（潮流），以及意大利文字根的-ANO（優質），意將歐美優質流行文化提供給亞洲喜愛時尚的潮流人士。TRENDIANO針對亞洲男性打造專屬的版型，打破傳統男裝穿著的設計風格，以前瞻性的國際視野與勇于接受挑戰的態度，與都會菁英共同開創極具個性生活的新美學視野，傳遞出自信、積極進取、享受生活的精神，提供潮流愛好者全方位的時尚品味。
TRENDIANO隸屬于赫基國際（香港）有限公司旗下，該公司成立于1999年，于國際市場獲得良好商譽，2012年獲得國際奢侈品集團LVMH旗下的L Capital Asia入股成為戰略合作伙伴，為未來發展帶來國際視野與無限潛力。
Established in 2010, TRENDIANO is inspired by European culture with the form and fitting designed for Asian men. TRENDIANO incorporated the English term “TRENDY” with “-ANO,” a morpheme derived from Italian; the combination embodies the brand’s pursuit and insistence of perfectionism and modern craftsmanship. The brand brings unconventional styles and diverse choices to inspire men to explore new definition of fashion. Confident, Positive, and Enjoyable, TREDNIANO means “dare to be different and adventurous”, and is willing to break the bounds and take challenges.
上海 靜安區
Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with ongoing technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini entered in the Group, a process of repositioning of the brand was initiated through which Moncler products take on an ever more distinctive and exclusive aspect.
盟可睞 （Moncler）名字就來自于Monestier de Clermon的縮寫。是一家總部位于法國格勒諾布爾專門從事生產戶外運動裝備的著名品牌。Moncler品牌名來自于小鎮Monestier de Clermon的縮寫。Moncler的故事開始于第二次世界大戰期間，品牌具有傳奇歷史，時至今日，Moncler在戶外羽絨服業界中，成為首屈一指的國際頂尖品牌。Moncler的品牌Logo是M字母與一只公雞的組合。Moncler品牌下面分：“Moncler Gamme Rouge”和“Moncler Gamme Bleu”兩個秀場品牌，“Moncler Gamme Rouge”是女裝秀場品牌，創意總監為Giambattista Valli，在巴黎時裝周上舉辦展示；“Moncler Gamme Bleu”是男裝秀場品牌，在米蘭男裝周上舉辦展示。
廣東 深圳
1998年，STACCATO於香港成立，靈感源自品牌創始人的一次旅行體驗，熱愛音樂的她，在義大利街頭散步時被一陣悅耳的鋼琴聲吸引，碰巧路上一位充滿魅力的意大利女仕走過，自信的踏著腳上精緻的高跟鞋，鞋跟與地面敲打出的美妙聲響，猶如踏著鋼琴跳躍的音樂節奏一般，魅力非凡。悅耳的旋律與高跟鞋的踢踏腳步聲在她的腦海中揮之不去。之後，她回到香港成立了STACCATO品牌，製造出各式各樣的時尚鞋履產品，渴望令每位女性像STACCATO旋律一樣，在任何地方都能成為眾人矚目的焦點。
Founded in Hong Kong in 1998, STACCATO was inspired by a travel experience of the brand founder. When she was walking down the streets in Italy, she was attracted by the pleasant piano music, along with a charming Italian lady that passed by. This lady was walking confidently in high heels, just like a jumping note holds a grace melody that empowers the rhythm of life – radiate her beauty from inside out. The brand founder has then established STACCATO and hope to inspire every woman with a cosmopolitan statement – Everywhere Is My Runway, through a variety of fashion footwear designs and creations.
廣東 深圳
你會在哪里見到我們？——國內一線科技、互聯網、3C數碼大廠活動發布會上，好多三維動畫是我們制作的。用心寫腳本、用心出創意，最重要的是，用心做3D。
所謂隱鵠，是「鴻鵠隱于市」的意思，我們更期待有好作品、好口碑，而不一定是名氣。
旗下廠牌「廣告毒師BreakingBrand」——2023年，我們立志做一個一線廣告人和品牌都在關注的公眾號，我們只為「Breaking」的「Brand」做解讀。同樣，做一個隱藏在廣告市場中、做一個深度觀察者。
吉林 長春
捷達品牌專注于造德系品質好車，始終堅持以用戶為中心，以“德系品質、越級駕控、人人可享”作為自己的核心價值觀，將“讓更多的人開上德系好車”作為品牌的核心目標。
自2019年，捷達品牌在德國狼堡發布，捷達品牌一步一個腳印的成功實現了從一個車型到一個品牌的蛻變，隨著VA3、VS5、VS7“一門三捷”產品布局完成，捷達品牌形象建立初步完成。
上市兩年以來，捷達品牌完成了產品布局、品牌提升、渠道建設等重要工作，2年多收獲了38萬用戶的認可，成為過去十年中國汽車市場銷量增長最快的新品牌。
上海 長寧區
IMM 尹默女裝－獨立、知性、具設計啟發性的高端時尚品牌，以獨樹一幟的“IMMist 素人”的時尚藝術語言傳達出品牌特有的設計風格與意識形態。通過對服裝線條和塊面進行解構，探索一衣多穿的概念，結合個性的面料和原創花型，構建出充滿尹默痕跡的時尚衣柜。
IMM – a high end independent, intellectual and instructive women’s fashion brand, expresses its unique design style and ideology with special IMMist fashion artistic language. The IMMist fashion wardrobe is created by means of deconstruction to the lines and blocks of garment, exploring the concept of one for all, while combining the personalized garment and initiative patterns.
江蘇 南通
希諾，高端杯壺品牌 ，中國輕工業百強企業。二十年來，希諾始終堅持苛刻的品質追求，引進先進的生產工藝和設備，向中國的消費者展現了品質卓越的自主研發杯壺的實力，旨在幫助中國千萬消費者擁有健康、溫暖、幸福的高品質飲水生活。
HEENOOR is a beverage container brand, listed as Top 100 enterprise in China light industry. For the past two decades, HEENOOR remains committed to the pursuit of quality by introducing advanced technology and equipment to the market, showing the extraordinary ability of independent research and development in bottles and tableware. HEENOOR aims to help consumers to live a healthy, warm, happy, and high-quality drinking water life.
上海 浦東新區
We aim to create a complete wellness brand and customer experience.
At REBALANCE we guide our members towards optimal health through a truly holistic approach.
We gather health coaches, personal trainers, massage therapists, nutritionists, relaxation officers and more in one single space.
Hey you,
如果你認同健康的生活方式是人生的priority；
如果你熱情擁抱積極地生活方式，運動、健康飲食、身心平衡、芳香療法，相信自然的力量；
如果你內心深處期望工作不止是工作，還想引領或改變行業的方向。
歡迎你加入REBALANCE
我們旨在打造未來的全面健康品牌，獨一無二的客戶體驗。
我們將健康指導師、健身教練、按摩師、美容師、營養師等聚集在一個很棒的空間里，通過一個真正全面的方法幫助我們的會員達到并保持在最佳健康狀態。
上海 徐匯區
Launched in 2008 with a mission to revolutionize advertising, Mirriad’s patented computer vision technology creates a new standard in advertising where a brand integration is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across all three screens. In 2013, an important aspect of our imaging technology won an Academy Award.
Mirriad has deals with major US studios and has worked with top broadcasters in over 20 countries. It’s also the chosen native ad solution for Vevo, the world’s leading all-premium music video and entertainment platform, whose videos generate over 5.5 billion monthly views globally. Mirriad has offices in London, New York, Mumbai and Shanghai.
廣東 深圳
暇步士Hush Puppies品牌的創始人Mr. Jim Muir（吉姆-繆爾）曾對該品牌做精神定義，他認為：“Hush Puppies應被視為一個家族品牌（Family Brand），它是沒有性別及年齡的區別，屬于家族全體的休閑服飾商品。”40多年來， Hush Puppies憑著對創造理念的堅持，至今足跡已遍布世界120個國家，2000多個城市，其中包括美國、澳大利亞、日本、韓國、新加坡、印尼、中國及歐洲等國家等。
暇步士Hush Puppies品牌的休閑鞋及服裝先后于1997年和2000年進入中國市場，數年來在休閑品牌類占有一席之地。2002年， Hush Puppies品牌的手表及包類亦正式登陸中國內地，使這個家族性品牌的商品更趨成熟及多元化。
通過將主要經營點建在最新的購物中心和最好的百貨商場，暇步士維護了它的強勢國際品牌地位。在中國一些專柜的介紹中，暇步士男裝甚至成了“美國精神的象征”。服裝品牌尤其要有文化味在分析中國作為服裝大國的品牌窘態問題時。
省/直轄市 市
Our Story So Far: At BWM Dentsu our single-minded purpose is to prove that creativity transforms brands and brands transform business. We are currently in the process of transforming some of Australia‘s biggest brands, including Kmart, Qantas, nbn, REA and Bank of Queensland. We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney‘s Northern Beaches, to Australia‘s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network. The BWM partnership is today the longest standing leadership team in Australian advertising history. We are now embarking on our next exciting chapter, tapping into the power of the Dentsu Aegis Network to forge a world-famous reputation for our unique skills and processes for transformation.
山東 濟南
2010年，山東魯派服飾品牌正式創建，魯派服飾將中式服飾文化與現在時尚完美融合，開創了探索完美服飾藝術的先河。秉承中式服裝藝術的璀璨精華，兼顧東方人的體形特征及審美情趣，將傳統材質與藝術表現相結合，融入高級立體裁剪技術，形成和諧完美的整體。精致獨特，優雅自然，引領現代生活風尚。 魯派服飾自創建以來，一直致力于探索完美的服飾藝術汲取歐洲服飾生產制造的工藝精髓，相繼建設了山東第一產區與第二產區，魯派服飾擁有一流的職業服裝與功能服裝生產流水線，數字化控制生產全過程。 魯派服飾，屹立齊魯、服務全球。
Founded in 2010, h flowers brand, h flowers would be a perfect fusion of Chinese style costume culture and fashion now started to explore perfect dress art. Adhering to the bright essence of Chinese clothing art, body shape characteristics of both the east and the aesthetic temperament and interest, combining traditional materials and art performance, into the advanced three-dimensional cutting te H flowers, stands of qilu, service all over the world.
北京 朝陽區
Since 1992, HRnet One has been a recognized and much sought after brand in the human capital management industry in the Asia Pacific. Adding value at every stage of the cycle, HRnet One today provides end-to-end solutions ranging from talent acquisition, talent retention to talent management/development.
At HRnet One, we believe in working alongside our clients in an enduring partnership towards successful closure. We listen, we connect and we identify the best solutions for our clients. Fueling HRnet One's success is a dedicated team of professional consultants committed to providing the highest level of service standards. Drawn from a broad spectrum of industries, our consultants possess the right combination of business, consultancy and search expertise.
With 500 consultants and more than 300 partners, HRnet One has operations in 8 countries and 10 cities across the Asia Pacific - Japan, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand and Korea.
上海 浦東新區
好時公司位于賓夕法尼亞州，是家具有107年歷史的老字號公司。好時巧克力的創始人米爾頓·好時先生（MiltonHershey）1903年在這里初創巧克力制造業時，這里還是一片少有人煙的牧場。好時先生以他的智慧和長遠眼光上創建了世界一流的巧克力工廠，牧場專送的新鮮牛奶，精心篩選的可可豆，加上傳統的經典工藝。使得HERSHEY'S好時巧克力純正幼滑，滋味濃冽。整座好時小鎮變成了一個巧克力香味滿溢的巧克力王國。
好時鎮擁有3家現代化的巧克力工廠，是世界上最大的巧克力產地。每天生產的巧克力僅KISSES一個品種就多達3300萬顆。
該企業品牌在世界品牌實驗室（World Brand Lab）編制的2006年度《世界品牌500強》排行榜中名列第二百九十二，是一個很好的公司。
在全球戰略方面，從1923年起，好時公司的全球貿易的觸角伸及了中國，主攻香港、澳門、中國大陸和臺灣的市場。其中好時在中國大陸成立了好時食品國際（上海）有限公司，一家好時全資子公司——來自美國的巧克力在這里被重新包裝，以迎合中國消費者的需求。
上海 黃浦區
We are a business that is grounded in care
Customers and patients are at the heart of our business, and we are committed to providing exceptional care to them. We want to be the first choice for their health and beauty needs. We also offer innovative 'only at Boots' exclusive brands such as No7 a leading UK skincare brand, Soap and Glory and Liz Earle, all delivered with the great value our customers love.
Boots has a unique place in the heart of the communities it serves across the UK. For almost 170 years, we have used our pharmacy-led expertise and support to help improve the health and wellbeing of local communities. We know that our colleagues are our strength, and aim to always be the employer of choice, attracting and retaining the most talented and passionate people who truly care, and want to do life changing work every day.
上海 浦東新區
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
In 1863, the PERRIER saga began: bubbles taken from a French spring were bottled, ready to satisfy people’s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.
While the bubbles have remained intact over time, the bottle has evolved with the consumer needs. In the 2000s, the natural sparkling mineral water became available in 100% recyclable PET bottles.
The fantastic story of Perrier combined to its unique personality led to several commercials, each more original than the next. Based on refreshment, humor, and cheekiness, Perrier’s ads have been a reference in terms of communication.
The brand is also strongly related to sports, and is recognized as Roland Garros Tournament’s historical partner, since 1928.
省/直轄市 市/區
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
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