省/直轄市 市
Our Story So Far: At BWM Dentsu our single-minded purpose is to prove that creativity transforms brands and brands transform business. We are currently in the process of transforming some of Australia‘s biggest brands, including Kmart, Qantas, nbn, REA and Bank of Queensland. We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney‘s Northern Beaches, to Australia‘s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network. The BWM partnership is today the longest standing leadership team in Australian advertising history. We are now embarking on our next exciting chapter, tapping into the power of the Dentsu Aegis Network to forge a world-famous reputation for our unique skills and processes for transformation.
上海 長寧區
From design to development, from mobile to social, form content production to monitoring and analytics. We offers a broad rang of services to help businesses and brands succeed in the digital age. Sekkei Studio is driven by passion and has build into a multicultural team serving more than 100 clients in China.
浙江 杭州
天貓超級品牌日IP介紹
About Tmall Super Brand Day
天貓超級品牌日，致力于為全球超級品牌打造一年一度品牌專屬狂歡日，以超級發布、超級企劃、超級出品等多維營銷模式，助力品牌營銷和經營雙向驅動，近十年來始終是全網品牌營銷首選爆發場，幫助品牌生意與用戶資產實現跨越式增長。
Tmall Super Brand Day is an annual celebration dedicated to global super brands. The multidimensional marketing, which comprises super launch, Single-brand super marketing event and Multi-brand super marketing event will help drive brand marketing and management. For the past decade, Tmall Super Brand Day has remained the top hot event online for brand marketing and has helped brand operation and user assets achieve leapfrog development.
上海 徐匯區
百勝餐飲集團中國事業部隸屬于美國紐約證券交易所掛牌上市的百勝餐飲集團(Yum! Brands，Inc.)。
百勝餐飲集團是全球餐廳網絡最大的餐飲集團之一，在全球超過125個國家和地區擁有超過39000家連鎖餐廳, 員工人數150多萬。2012年，百勝餐飲集團的收入超過130億美元。百勝餐飲集團旗下肯德基、必勝客和塔可鐘三個餐飲品牌分別在烹雞、比薩、墨西哥風味食品連鎖餐飲領域居全球領導地位。
百勝餐飲集團中國總部于1993年在上海成立。它為中國大陸直營、合資和特許經營的肯德基、必勝客、必勝宅急送、東方既白、小肥羊餐廳提供營運、開發、企劃、財務、人力資源、法律及公共事務等方面的服務。
上海 黃浦區
Over the past 20 years, DreamWorks Animation has introduced the world to a lovable curmudgeonly ogre, a noodle-slurping martial arts obsessed panda, and a bashful yet charismatic Viking hero and his pet dragon.
Thanks to movies like Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon to name a few, DreamWorks Animation is recognized as one of the most admired family entertainment brands in the world.
Dedicated to helping families dream and laugh together, DreamWorks creates and innovates 3D animated feature films, original TV series, and shorts, interactive media, live entertainment, themed experiences, consumer products, publishing, and trailblazing technology.
Put all this together with DreamWorks Animations’ award-winning cast of artists, storytellers, and innovators, and, SKADOOSH – the result is a daily dose of laughter that comes to life across platforms, continents, and generations.
北京 宣武區
Originally founded in 1997, Earl Jean first revolutionized the Denim Industry with its famous skinny fit. Earl Jean quickly became the denim of choice for the trend setting Hollywood celebrities, becoming an International best seller.
Today Earl Jean continues to cater to the way real women live and feel! Achieving the impossible, Earl Jean combines quality with value in a life style brand that’s both sophisticated and aspirational.
But Earl Jean is more than a Denim Brand! We are a culture that delivers what a woman wants; to be fashion conscious and trend right. Equally important, we recognize that today’s multi-faceted, on the go women has the instinctive desire to be comfortable while maintaining the confidence that comes with looking her very best.
Earl Jean delivers a product usually associated with upscale brands by appealing to a large consumer base desiring affordable, high quality fashion and brand image.
上海 黃浦區
We are a business that is grounded in care
Customers and patients are at the heart of our business, and we are committed to providing exceptional care to them. We want to be the first choice for their health and beauty needs. We also offer innovative 'only at Boots' exclusive brands such as No7 a leading UK skincare brand, Soap and Glory and Liz Earle, all delivered with the great value our customers love.
Boots has a unique place in the heart of the communities it serves across the UK. For almost 170 years, we have used our pharmacy-led expertise and support to help improve the health and wellbeing of local communities. We know that our colleagues are our strength, and aim to always be the employer of choice, attracting and retaining the most talented and passionate people who truly care, and want to do life changing work every day.
北京 朝陽區
Marriott International is a leading global lodging company based in Bethesda, Maryland, USA, with more than 4,100 properties in 79 countries and reported revenues of nearly $14 billion in fiscal year 2014. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott.
The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Courtyard and Residence Inn. Marriott has more than 361,000 people working worldwide at managed or franchised properties and corporate offices. The company also manages the award-winning guest loyalty program, Marriott Rewards? and The Ritz-Carlton Rewards? program, which together surpass 49M members.
萬豪國際集團是全球首屈一指的酒店管理公司，旗下擁有 4,100 家酒店、19 個酒店品牌，以及在全球各地的 4,100 家管理和特許經營酒店任職的眾多員工。 公司由 J. Willard 和 Alice Marriott 創辦并在 90 多年來由萬豪國際酒店家族領導人掌控大局，其總部位于美國馬里蘭州貝塞斯達，2014 財年的財報收入近 140 億美元。
省/直轄市 市/區
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
上海 靜安區
古馳 (Gucci) 是一間意大利時裝品牌，由古馳奧·古馳在1921年于佛羅倫斯創辦。古馳的產品包括時裝、皮具、皮鞋、手表、領帶、絲巾、香水、家居用品及寵物用品等。
古馳的標志以兩個G字母組成。
自1994年起至2003年，古馳由湯姆·福特擔任創作總監，更開創了GUCCI嶄新的品牌形象，年輕、摩登、魅力、性感，主導了時尚界的腳步，成為了流行的創造者，造就了GUCCI的時尚王國。
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (446 DOS as of June 2013) and through e-commerce, as a valuable complementary business channel. Gucci products are also distributed through a small number of franchisees, and selected department and specialty stores. For more information about Gucci, please visit www.gucci.com.
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