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The Clios is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the CLIOs annually and throughout the year recognize the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that, in a variety of categories and as judged by industry peers, push boundaries and establish new precedent.
The Clios judging process is known for its democratic approach to recognizing creative excellence. Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist. Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding the highest honor, the Grand Clio, to one truly exceptional piece of work in each media type from the chosen Gold statue winners.
克里奧廣告獎是全球廣告業(yè)界最受推崇、最富盛譽(yù)的國際性廣告大獎賽。
于1959年在美國設(shè)立，旨在表彰廣告業(yè)最富創(chuàng)意的精英，鼓舞和獎勵現(xiàn)代文化中最為生動有趣、最富有影響力的藝術(shù)形式，是規(guī)模最大的國際性獎項之一。
