北京 朝陽(yáng)區(qū)
新消費(fèi)Daily，Morketing Group旗下專(zhuān)注于新消費(fèi)領(lǐng)域的綜合創(chuàng)新性服務(wù)平臺(tái)。新消費(fèi)Daily致力于挖掘新消費(fèi)產(chǎn)業(yè)鏈的底層變革邏輯，觀(guān)察并解讀商業(yè)環(huán)境、生意邏輯、消費(fèi)習(xí)慣迭代下，新消費(fèi)品牌的崛起和發(fā)展，尋找下一個(gè)改變市場(chǎng)的新經(jīng)濟(jì)獨(dú)角獸。
目前，新消費(fèi)Daily已建立起了以?xún)?nèi)容為核心，社群+運(yùn)營(yíng)+活動(dòng)+資本為閉環(huán)的商業(yè)模式。
內(nèi)容上，新消費(fèi)Daily掌握新消費(fèi)領(lǐng)域一手動(dòng)態(tài)，堅(jiān)持原創(chuàng)態(tài)度，聚焦新茶飲、精品速溶咖啡、輕食代餐、低度酒等細(xì)分產(chǎn)業(yè)鏈，詳細(xì)解讀每一賽道的熱度、成熟度及資本關(guān)注度等，并及時(shí)跟進(jìn)品牌融資、品牌動(dòng)作等新動(dòng)態(tài)，深挖品牌發(fā)展底層邏輯，以標(biāo)桿企業(yè)的戰(zhàn)略思維為0-1、1-10、10-100的各階段品牌提供參考價(jià)值。
活動(dòng)上，新消費(fèi)Daily已經(jīng)成功舉辦品牌峰會(huì)、MS靈眸大賞、“ivy約你搞點(diǎn)事兒”私享會(huì)等活動(dòng)，未來(lái)還會(huì)持續(xù)切入各個(gè)細(xì)分賽道、真正深入產(chǎn)業(yè)前沿、企業(yè)內(nèi)部，持續(xù)推進(jìn)行業(yè)交流互動(dòng)，讓干貨更落地、更實(shí)用。2021年，新消費(fèi)Daily計(jì)劃開(kāi)展品牌峰會(huì)、MS 靈眸大賞新消費(fèi)專(zhuān)場(chǎng)、品牌游學(xué)、主題私享會(huì)等多類(lèi)型活動(dòng)，真正讓新消費(fèi)品牌能夠全面地了解行業(yè)發(fā)展走向，在探索未來(lái)路徑的時(shí)候少走彎路。
總之，從專(zhuān)業(yè)的優(yōu)質(zhì)內(nèi)容到高品質(zhì)的品牌服務(wù)，新消費(fèi)Daily為客戶(hù)提供全維度一站式服務(wù)，為客戶(hù)拓展生意的更多可能性。
上海 黃浦區(qū)
Vice Versa is a design and eCRM consultancy.
We partner with brands, giving integrated consumer experiences to connect the dots.
上海 黃浦區(qū)
To address the demand for Omnichannel brand activation with seamless consumer experience and consistent messaging across the physical space and digital world. Fred&Farid and K2 Asia has combined their expertise to launch a Global Digital Centric Event Group.
上海 徐匯區(qū)
RTG Consulting Group comprises over 70 international consultants, across three independent divisions covering market and consumer research, data analytics, management consulting, and marketing communications services for organizations entering and operating in the China market.
北京 朝陽(yáng)區(qū)
拾刻互動(dòng)（北京）廣告有限公司，專(zhuān)注整合營(yíng)銷(xiāo)，助力品牌實(shí)現(xiàn)真正品效合一。 首創(chuàng)“3C理論”（即Consumer Insight、Creative、Connection），從消費(fèi)者洞察出發(fā)，通過(guò)優(yōu)質(zhì)創(chuàng)意強(qiáng)化廣告鏈接，成功連接品牌主與消費(fèi)者，達(dá)到營(yíng)銷(xiāo)目標(biāo)和效果。
拾刻互動(dòng)專(zhuān)注快消、旅游、電商客戶(hù)，全線(xiàn)接入寶潔P&G旗下29個(gè)子品牌小紅書(shū)效果廣告業(yè)務(wù)；與澳門(mén)金沙度假區(qū)長(zhǎng)達(dá)3年合作，探索旅游行業(yè)社交整合營(yíng)銷(xiāo)新標(biāo)準(zhǔn)。
上海 黃浦區(qū)
Brandnographer? is a vivid insight consultancy that specializes in consumer insight, user experience and innovation. Headquartered in Shanghai, our team own the largest ethnographers network across APAC region.
We believe in the power of ethnography. Our Brandnographers keep digging in the field to discover subtle behavior cue and eventually yield fruitful business opportunities.
上海 徐匯區(qū)
An integrated communication agency that believes in creating engaging experiences.+
We generate fresh ideas and great services.
Establishing a consumer-centered value chain, which enables data to become the core assets for the company.
只是為了一個(gè)目的：為客戶(hù)提供前所未有的、有影響力的價(jià)值。
這是每一個(gè)彼邑人共同的使命。
廣東 廣州
匯薩科技，品牌數(shù)字化業(yè)務(wù)增長(zhǎng)伙伴。匯薩科技致力于成為消費(fèi)品品牌數(shù)字化業(yè)務(wù)的增長(zhǎng)伙伴，基于品類(lèi)特性和生意洞察，提供線(xiàn)上渠道運(yùn)營(yíng)/數(shù)字營(yíng)銷(xiāo)/消費(fèi)者資產(chǎn)變現(xiàn)的端到端增長(zhǎng)解決方案。
Wizzard aims to be THE digital business growth partner of FMCG brands, providing end-to-end business growth solution incl. online channel operation, digital communication & consumer assets commercialization based on category & business insights.
上海 徐匯區(qū)
At the heart of our thinking is that inspiration, well-crafted content is the most effective way to connect with audiences since we were established in 2006. We are much more clear on our mission to develop exceptional consumer engagement and activation programs uniquely aligned with the evolution/developmental stage of our clients’ brand when media and advertising in China undergoing a rapid change.
廣東 深圳
DSIGN是一間享有聲譽(yù)的品牌和數(shù)字營(yíng)銷(xiāo)公司，專(zhuān)注為企業(yè)提供品牌數(shù)字轉(zhuǎn)型咨詢(xún)、數(shù)字營(yíng)銷(xiāo)傳播服務(wù)。我們的人才來(lái)自香港，內(nèi)地及海外，擅長(zhǎng)結(jié)合設(shè)計(jì)思維，為企業(yè)提供數(shù)字轉(zhuǎn)型的具體執(zhí)行方案，以推動(dòng)公司業(yè)務(wù)增長(zhǎng)。
DSIGN is a branding and marketing agency based in HK, we evolve company image from business and consumer objectives. We strive to get rid of noise in this world by executing work that makes your brand message clear and concise.
上海 盧灣區(qū)
Interpublic 集團(tuán)（IPG、大陸翻譯為“埃培智”），世界四大廣告?zhèn)鞑ゼ瘓F(tuán)之一，旗下?lián)碛腥f(wàn)博宣偉公關(guān)（Weber Shandwick）、McCann-Erikson麥肯環(huán)球廣告、Lowe&Partners靈獅廣告、DraftFCB博達(dá)大橋廣告和優(yōu)勢(shì)麥肯、以及Initiative媒介等。
Interpublic group is a global provider of marketing solutions.
Through our 44,800 employees in all major world markets, our companies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing.
上海 靜安區(qū)
We have been over last 15 years assisting our private and institutional clients on their research,access and development in Chinese Market, providing flexible and tailor-made solutions from commercial advisory for market entry to a wide range of marketing services. The areas of expertise of Marlocor cover multiple sectors in marketing research and advisory services while we are pioneers and proficient in comprehensive marketing services for imported F&B, consumer goods and outbound tourism destinations.
北京 海淀區(qū)
Xpeng Motors is a leading Chinese electric vehicle and technology company that designs and manufactures intelligent automobiles that are seamlessly integrated with the Internet and utilize the latest advances in artificial intelligence. Focusing on China’s young and tech-savvy consumer base, XPENG Motors strives to offer smart mobility solutions with technology innovation and cutting-edge R&D.
小鵬汽車(chē)正式成立于2015年，是一家專(zhuān)注未來(lái)出行的科技公司。我們一直堅(jiān)持飽和式研發(fā)投入，構(gòu)建全棧自研的核心能力，今天小鵬汽車(chē)已經(jīng)成為中國(guó)領(lǐng)先的智能電動(dòng)汽車(chē)公司之一。
小鵬汽車(chē)的使命是，用科技為人類(lèi)創(chuàng)造更便捷愉悅的出行生活。
上海 黃浦區(qū)
Change is constant. Authenticity is our anchor.
Authentic is a premier digital marketing agency and strategic growth partner, empowering brands through creativity, innovation, and authenticity. Since our founding in 2017, we have helped brands navigate an evolving digital landscape by crafting data-driven campaigns that captivate audiences, foster loyalty, and drive sustainable growth. With a deep understanding of consumer behavior, we develop integrated, impact-driven solutions that connect brands with their audiences in meaningful ways.
At Authentic, we merge bold ideas with actionable insights to shape unforgettable brand experiences that fuel long-term success.
北京 朝陽(yáng)區(qū)
上海英睿孚信息科技有限公司 是一家專(zhuān)業(yè)的數(shù)字傳播策劃與服務(wù)機(jī)構(gòu)，服務(wù)世界及中國(guó)500強(qiáng)品牌。同時(shí)，也是 亞太廣告節(jié)、龍璽華文廣告獎(jiǎng) 的數(shù)字傳播戰(zhàn)略合作伙伴。
目前在上海，北京，香港開(kāi)展業(yè)務(wù)，為品牌提供專(zhuān)業(yè)的數(shù)字傳播策劃與創(chuàng)意服務(wù)、基于移動(dòng)互聯(lián)網(wǎng)與社交媒體的CRM服務(wù)、以及電子商務(wù)咨詢(xún)與管理服務(wù)。作為“ 品牌數(shù)字生態(tài)圈 ”理論的創(chuàng)立者、實(shí)踐者，為企業(yè)在市場(chǎng)推廣及電子商務(wù)領(lǐng)域提供整合型的數(shù)字解決方案。
WebEnergy is a digital and interactive media design company.
We combine marketing, design and technology to create interactive solutions for businesses, and engaging yet intuitive consumer's user experiences to drive sales and achieve communication goals, with focus on quality, creativity and measurable results.
上海 虹口區(qū)
我們是一家專(zhuān)業(yè)從事媒體公關(guān)推廣、新媒體策劃推廣及多領(lǐng)域營(yíng)銷(xiāo)傳播的綜合服務(wù)商。運(yùn)用自身的戰(zhàn)略眼光，打造創(chuàng)新的計(jì)劃，協(xié)助客戶(hù)建立并鞏固企業(yè)的品牌聲譽(yù)。公司為多個(gè)領(lǐng)域的全球知名品牌及企業(yè)提供專(zhuān)業(yè)且卓有成效的服務(wù)。服務(wù)覆蓋服裝、奢侈品、零售、食品、美容、科技、地產(chǎn)、快消品等多個(gè)領(lǐng)域。公司目前總部位于上海，在香港和北京設(shè)有辦事處。
JPR is a leading public relationship and communication agency in China. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We have provided top grade services to the world leading companies in major industry verticals such as fashion, luxury, retail, food, beauty, technology, property and fast moving consumer goods. JPR is headquartered in Shanghai with consultants branch in Beijing and Hong Kong.
上海 靜安區(qū)
Every day, across the world billions of litres of water, milk, juice and other liquid foods are consumed. At Tetra Pak, we have developed a range of packages to protect both the nutritional value and the? taste of the products inside. Thanks to Tetra Pak technology, the packaging and distribution of liquid products to the consumer has been greatly facilitated.
“A package should save more than it costs.”
This was the tenet of the founder of Tetra Pak, Dr. Ruben Rausing, who initiated the development of the tetrahedron shaped package. The fundamental idea was to form a tube from a roll of plastic-coated paper, fill it with the beverage and seal it below the level of the liquid.
上海 黃浦區(qū)
Over the past 20 years, DreamWorks Animation has introduced the world to a lovable curmudgeonly ogre, a noodle-slurping martial arts obsessed panda, and a bashful yet charismatic Viking hero and his pet dragon.
Thanks to movies like Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon to name a few, DreamWorks Animation is recognized as one of the most admired family entertainment brands in the world.
Dedicated to helping families dream and laugh together, DreamWorks creates and innovates 3D animated feature films, original TV series, and shorts, interactive media, live entertainment, themed experiences, consumer products, publishing, and trailblazing technology.
Put all this together with DreamWorks Animations’ award-winning cast of artists, storytellers, and innovators, and, SKADOOSH – the result is a daily dose of laughter that comes to life across platforms, continents, and generations.
上海 黃浦區(qū)
無(wú)論您所關(guān)注的市場(chǎng)近在咫尺，還是遠(yuǎn)隔重洋，我們都深知消費(fèi)者“看什么”和“買(mǎi)什么”的重要性。這是我們的熱忱所在，也是我們業(yè)務(wù)的核心。
我們的消費(fèi)者研究業(yè)務(wù)遍及 100 多個(gè)國(guó)家，助您全面把握全球消費(fèi)者趨勢(shì)和習(xí)慣。我們不斷擴(kuò)大研究范圍和研究樣本量，以形成洞察，幫助客戶(hù)實(shí)現(xiàn)業(yè)績(jī)?cè)鲩L(zhǎng)。
無(wú)論是跨國(guó)企業(yè)還是臨街小店，我們相信，對(duì)于產(chǎn)品研發(fā)和市場(chǎng)營(yíng)銷(xiāo)而言，創(chuàng)新都是成功的關(guān)鍵。因此，我們不斷優(yōu)化解決方案，幫助您滿(mǎn)足現(xiàn)今消費(fèi)者的各類(lèi)需求并把握市場(chǎng)最新動(dòng)向。
讓我們一同集思廣益。我們將提供深入市場(chǎng)洞察，助您實(shí)現(xiàn)增長(zhǎng)。
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
北京 宣武區(qū)
Originally founded in 1997, Earl Jean first revolutionized the Denim Industry with its famous skinny fit. Earl Jean quickly became the denim of choice for the trend setting Hollywood celebrities, becoming an International best seller.
Today Earl Jean continues to cater to the way real women live and feel! Achieving the impossible, Earl Jean combines quality with value in a life style brand that’s both sophisticated and aspirational.
But Earl Jean is more than a Denim Brand! We are a culture that delivers what a woman wants; to be fashion conscious and trend right. Equally important, we recognize that today’s multi-faceted, on the go women has the instinctive desire to be comfortable while maintaining the confidence that comes with looking her very best.
Earl Jean delivers a product usually associated with upscale brands by appealing to a large consumer base desiring affordable, high quality fashion and brand image.
上海 浦東新區(qū)
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
In 1863, the PERRIER saga began: bubbles taken from a French spring were bottled, ready to satisfy people’s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.
While the bubbles have remained intact over time, the bottle has evolved with the consumer needs. In the 2000s, the natural sparkling mineral water became available in 100% recyclable PET bottles.
The fantastic story of Perrier combined to its unique personality led to several commercials, each more original than the next. Based on refreshment, humor, and cheekiness, Perrier’s ads have been a reference in terms of communication.
The brand is also strongly related to sports, and is recognized as Roland Garros Tournament’s historical partner, since 1928.
上海 普陀區(qū)
WE Red Bridge is an award-winning integrated communications consultancy, born through the merging of two leading independent agencies who shared a single common goal: to do things differently.
With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients to think ahead, challenge the status quo, and deliver tangible business results.
Providing integrated consumer, technology, b2b and healthcare sector expertise, our strength is working with first-mover brands that are seeking to define an industry category, those that are leading the way through technological and social innovation, and the mavericks, our kindred spirits, who dare to challenge convention.
With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach, and international in its thinking.
上海 黃浦區(qū)
數(shù)字共和是由品牌數(shù)字實(shí)戰(zhàn)營(yíng)銷(xiāo)精英上海大合數(shù)碼科技有限公司創(chuàng)立的一個(gè)數(shù)字化品牌，是業(yè)界領(lǐng)先的提供網(wǎng)絡(luò)營(yíng)銷(xiāo)與社會(huì)化媒體營(yíng)銷(xiāo)整合解決方案的供應(yīng)商。
數(shù)字，包含廣泛的數(shù)字化軟硬件科技；
共和，意指共存和結(jié)盟的愿景。
在“數(shù)字共和”的品牌愿景驅(qū)動(dòng)下，我們依靠豐富的創(chuàng)意思維、豐富的行業(yè)經(jīng)驗(yàn)和誠(chéng)信為本的經(jīng)營(yíng)態(tài)度，將各個(gè)行業(yè)的精英人士以結(jié)盟的態(tài)度整合運(yùn)作，對(duì)外部市場(chǎng)競(jìng)爭(zhēng)對(duì)手采取分享學(xué)習(xí)式的心態(tài)共享社會(huì)資源，秉承“助他人及時(shí)自我價(jià)值實(shí)現(xiàn)，助有價(jià)值的人成功及時(shí)推進(jìn)社會(huì)進(jìn)步”的理念，竭誠(chéng)為各類(lèi)品牌客戶(hù)提供創(chuàng)新性數(shù)字化服務(wù)。
We believe Digital effective marketing performance relies on sophisticated knowledge about consumer insights and via social CRM to deeply engage, which plays the significant role in boosting sales and stimulating consumption.Therefore, we aim to be your strategic partner in providing dedicated solutions and tools.
省/直轄市 市/區(qū)
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
上海 黃浦區(qū)
LiveRamp (RAMP) provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
LiveRamp enables the companies that brands work with – agencies, data providers, technology platforms and publishers – to build innovative solutions that help marketers deliver these exceptional consumer experiences.
VISION
A world where connected data makes every experience exceptional.
鏈睿（LiveRamp）是全球領(lǐng)先的數(shù)據(jù)生態(tài)系統(tǒng)連接平臺(tái)，幫助品牌與合作伙伴提供創(chuàng)新產(chǎn)品和獨(dú)特體驗(yàn)。 鏈睿獨(dú)創(chuàng)IdentityLink 緊密連接線(xiàn)上與線(xiàn)下世界中的人，數(shù)據(jù)和設(shè)備，為全渠道營(yíng)銷(xiāo)提供動(dòng)力，使消費(fèi)者能夠在高規(guī)格的安全隱秘環(huán)境下與他們喜愛(ài)的品牌和產(chǎn)品建立聯(lián)系。
我們幫助品牌跨渠道和平臺(tái)繪制消費(fèi)者全景之旅，賦能品牌為消費(fèi)者提供創(chuàng)新體驗(yàn)。 鏈睿（LiveRamp）與品牌所依賴(lài)的媒體代理商，數(shù)據(jù)提供商，技術(shù)平臺(tái)和數(shù)字媒體共同構(gòu)建創(chuàng)新的解決方案，幫助營(yíng)銷(xiāo)人員實(shí)現(xiàn)卓越的消費(fèi)者體驗(yàn)。
愿景
連接數(shù)據(jù)世界，創(chuàng)造獨(dú)特體驗(yàn)。
香港 中西區(qū)
Valentin Lefevre and Bruno Uzzan co-founded Total Immersion in 1998, introducing Visio Training, a fitness simulation utilizing a treadmill and video to allow exercisers to run through the streets of different cities. The high quality consumer experience was what gave the company the chance to expand its vision beyond fitness.
Total Immersion went on to pioneer D’Fusion, the proprietary software enabling the fusion of reality and animation that came to be known as Augmented Reality (AR). The very first AR image, a tiger, came to life in 2004, just as the company was moving from a garage to a warehouse. Attending the DEMO technology conference that same year, Total Immersion won a coveted “Demogod” award, wowing a notoriously skeptical crowd.
Total Immersion and Augmented Reality quickly became a worldwide phenomenon, attracting such clients as Disney, FedEx and GM while creating new uses and business solutions for the rapidly evolving product.
Today, mobile technology is king. And as Valentin Lefevre envisioned a quarter century earlier, Total Immersion is developing compelling AR experiences that can fit in a pocket.
上海 黃浦區(qū)
We love to rethink the boundaries across media, culture, communications, and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.
We help start-ups grow into brands, and this inspires us to transform our own industry.
We embrace CRM with enthusiasm and guide brands who understand the value of their customers and strive to win them over everyday with meaning, purpose, and entertainment.
The value of brands in a digital age is built upon the user experiences they offer. This is why we strive to ensure that each piece of the consumer journey is marked and supported underpinned with talent.
The majority of consumers prefer to buy products from companies whose values they share. A business revolution for corporate brands that we provide with meaning and creativity.
We see design as a language- a language that enables us to build the most intimate and effective connections between brands and people.
In bringing together various disciplines and putting artists at the heart of creativity, we create appealing and memorable pop culture content for brands.
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