省/直轄市 市
Our Story So Far: At BWM Dentsu our single-minded purpose is to prove that creativity transforms brands and brands transform business. We are currently in the process of transforming some of Australia‘s biggest brands, including Kmart, Qantas, nbn, REA and Bank of Queensland. We began this journey over 20 years ago, transforming from a start-up in a boat shed on Sydney‘s Northern Beaches, to Australia‘s largest independent agency and, more recently, a leading brand in the Global Dentsu Aegis Network. The BWM partnership is today the longest standing leadership team in Australian advertising history. We are now embarking on our next exciting chapter, tapping into the power of the Dentsu Aegis Network to forge a world-famous reputation for our unique skills and processes for transformation.
北京 朝陽區(qū)
美庫爾電通作為美庫爾全球品牌在中國的成員,同時隸屬于電通安吉斯集團中國。2018年1月11日,電通安吉斯集團旗下兩大專業(yè)領先品牌,美庫爾中國與電通數(shù)碼,共同宣布戰(zhàn)略整合,成立美庫爾電通 (Merkle &c)品牌。
美庫爾電通(MERKLR&c.)為客戶提供的服務內容包括:數(shù)字效果媒體、數(shù)據(jù)分析、客戶關系營銷(CRM)、廣告和營銷技術以及客戶忠誠度管理。美庫爾電通將通過數(shù)據(jù)驅動和技術賦能,幫助中國本土及跨國品牌實現(xiàn)人本營銷(people-based marketing),幫助我們客戶的品牌提升營銷績效以及創(chuàng)造競爭優(yōu)勢。
美庫爾電通在北京,上海、廣州和南京設有分公司,擁有約800名員工,致力于打造成新一代數(shù)據(jù)驅動全方位效果營銷服務代理商(The Next Generation of Data-Driven Full Service Performance Marketing Agency)。
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