省/直轄市 市/區(qū)
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
浙江 杭州
天貓超級品牌日IP介紹
About Tmall Super Brand Day
天貓超級品牌日，致力于為全球超級品牌打造一年一度品牌專屬狂歡日，以超級發(fā)布、超級企劃、超級出品等多維營銷模式，助力品牌營銷和經(jīng)營雙向驅(qū)動，近十年來始終是全網(wǎng)品牌營銷首選爆發(fā)場，幫助品牌生意與用戶資產(chǎn)實(shí)現(xiàn)跨越式增長。
Tmall Super Brand Day is an annual celebration dedicated to global super brands. The multidimensional marketing, which comprises super launch, Single-brand super marketing event and Multi-brand super marketing event will help drive brand marketing and management. For the past decade, Tmall Super Brand Day has remained the top hot event online for brand marketing and has helped brand operation and user assets achieve leapfrog development.
省/直轄市 市
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effies and the Positive Change Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa, North America, Latin America and more than 40 national Effie programs.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s educational offerings.
省/直轄市 市
A networking platform open to all actors of the communication industry. Advertising, media, production, marketing, government and academic professionals, joining their efforts by meeting regularly to discuss multiple topics related to their community. Working together towards the interest of the overall sector and eventually leading to an organic growth within the industry.
Operating independently in targeted countries, its objectives are:
- Education, Learning and Pedagogy
- Enhance networking between the members
- Regular evaluation of the market needs
- Offer high level conferences
- Highlight Arabic creativity and cultural specificity
海外 海外
“共享創(chuàng)意解決方案, 改變世界”為釜山國際廣告節(jié)的宗旨, 作為韓國國內(nèi)唯一創(chuàng)造與技術(shù)相融合的廣告慶典, 致力于通過廣告和交流平臺, 分享對人類做出貢獻(xiàn)的創(chuàng)造性解決方案。
MAD STARS is international Marketing ? Advertising ? Digital contents festival that combines creativity with cutting-edge technology.
AD STARS changes its name from ‘AD STARS’ to “MAD STARS”.
“MAD” is an acronym for Marketing, Advertising, and Digital contents.
MAD STARS aims to share MAD solutions and The maddest ideas are those that change the world.
As its ultimate value is “humanity”, we strive to become a communication platform to contribute to mankind.
北京 朝陽區(qū)
會易環(huán)宇科技（北京）有限公司（以下簡稱“會易”）是國內(nèi)云營銷平臺及解決方案領(lǐng)導(dǎo)者，會易致力于為客戶提供一站式的云營銷平臺、解決方案及專業(yè)服務(wù) 。
2007年，會易由美國硅谷的互聯(lián)網(wǎng)技術(shù)專家和國內(nèi)營銷領(lǐng)域資深人士創(chuàng)立，總部位于中關(guān)村高新技術(shù)產(chǎn)業(yè)園區(qū)。成立以來，會易以社交媒體營銷和大數(shù)據(jù)技術(shù)研究為基石,深刻洞悉營銷生態(tài)的趨勢和變革，順勢而為，不斷推出創(chuàng)新的營銷工具和平臺。在業(yè)界率先推出@Marketing云營銷平臺，包括易郵（YeeMail）、易博（YeeWeibo）、易站（YeeSite）三大部分，平臺整合郵件、微博、營銷站點(diǎn)3大營銷媒體和渠道，覆蓋企業(yè)在線營銷全流程，形成完整的營銷閉環(huán)；平臺以“發(fā)現(xiàn)用戶、經(jīng)營用戶”為核心營銷理念，具備“自動化、精準(zhǔn)化、多渠道、一站式”4大優(yōu)勢，營銷過程可跟蹤，營銷效果可量化，可優(yōu)化；最終幫助企業(yè)實(shí)現(xiàn)用戶回報(bào)和營銷產(chǎn)出的最大化；@marketing云營銷平臺面世以來，得到了客戶和業(yè)界專家的廣泛好評。
7年來，基于眾多品牌客戶的在線營銷服務(wù)經(jīng)驗(yàn)，會易公司積累了豐富的行業(yè)解決方案，覆蓋服裝，電商，媒體，酒店，展會，IT等多個行業(yè)；截止目前，會易已成功服務(wù)聯(lián)想、神州數(shù)碼、藝龍旅行、中國日報(bào)、一號店、凱賓斯基、美邦、柒牌等500余家各類品牌企業(yè)。
會易公司以“營銷，可以更簡單”為使命，幫助企業(yè)在線發(fā)現(xiàn)用戶、整合渠道、高效經(jīng)營用戶，最終智勝營銷。
廣東 廣州
我們是 Implus, 全球領(lǐng)先的國際化移動互聯(lián)網(wǎng)廣告投放公司。我們致力于建立自動化流量購買和媒介投放系統(tǒng)，幫助全球廣告主高效地獲取高質(zhì)量有價(jià)值的全球用戶。 IMPLUS 自主研發(fā)的智能廣告系統(tǒng)能自動化地完成全球流量購買，并利用核心的流量匹配技術(shù)高效地將全球流量價(jià)值最大化。系統(tǒng)能有效識別用戶的行為、設(shè)備、運(yùn)營商、瀏覽器及其他更多屬性，精準(zhǔn)地為廣告商提供最優(yōu)的廣告解決方案。
IMPLUS is a performance-based marketing agency that focuses on helping businesses achieve whatever goals they may have in the web or mobile space - increasing sale conversions, reducing marketing expenses, acquiring more traffic, etc. We have the experience of helping businesses generate 7 figures worth of sales revenue online.
As we continue to grow each year, we remain focused on what separates us and sets us above the competition. Our success lies in our team who is passionate, organized, creative, and hard working. We love to help our clients build their companies by utilizing our experience and cutting-edge technology.
Our clients get treated with the up-most respect and dignity, because that's how it should be.
上海 楊浦區(qū)
全新娛樂與中國100+明星經(jīng)紀(jì)公司達(dá)成戰(zhàn)略合作關(guān)系，擁有亞洲7000+新偶像資源信息，掌握1.6億追星少女畫像，全新娛樂市值10億+。
Has built frim Strategic Partnerships with more than 100 celebrity agencies in China over the pas.A idol pool of more than 7000 Asian New idols.In-the-know of more than 160 million fans of young girls.Market value over 1 billion.
江蘇 南通
希諾，高端杯壺品牌 ，中國輕工業(yè)百強(qiáng)企業(yè)。二十年來，希諾始終堅(jiān)持苛刻的品質(zhì)追求，引進(jìn)先進(jìn)的生產(chǎn)工藝和設(shè)備，向中國的消費(fèi)者展現(xiàn)了品質(zhì)卓越的自主研發(fā)杯壺的實(shí)力，旨在幫助中國千萬消費(fèi)者擁有健康、溫暖、幸福的高品質(zhì)飲水生活。
HEENOOR is a beverage container brand, listed as Top 100 enterprise in China light industry. For the past two decades, HEENOOR remains committed to the pursuit of quality by introducing advanced technology and equipment to the market, showing the extraordinary ability of independent research and development in bottles and tableware. HEENOOR aims to help consumers to live a healthy, warm, happy, and high-quality drinking water life.
上海 嘉定區(qū)
The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates as an integrated group with a very strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics.
The production network encompasses 35 production facilities, of which 6 are located overseas. The Group is headquartered in Rapperswil-Jona, Switzerland. With more than 12,000 employees in over 40 countries, Geberit generates net sales of CHF 2.6 billion. The Geberit shares are listed on the SIX Swiss Exchange; since 2012, the Geberit share has been included in the SMI (Swiss Market Index).
上海 靜安區(qū)
Our History
Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971.
Over the years, Intel has grown its employee base to 82,500 as of December 25, 2010 with approximately 55% of those employees located in the United States.
Our Mission
This decade we will create and extend computing technology to connect and enrich the lives of every person on earth.
Our Objectives
> Grow PC and Datacenter business with new users and uses.
> Extend Intel Solutions to win in adjacent market segments.
> Create a continuum of secure, personal computing experiences.
> Care for our people, the planet, and inspire the next generation.
北京 朝陽區(qū)
ADFEST is Asia’s most celebrated and recognised regional creative festival.
Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and meet new friends.
With less than 200 delegates its 1st year, ADFEST now welcomes over 1,200 delegates from all over the world each year.
It is the annual creative festival not to be missed to stay at the forefront of the rapidly changing creative, marketing and production industries.
ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. It is a learning hub for those in the communication industry through showcasing of the region’s best creative works and inspiring content from experts in various disciplines. It is also the perfect place to relax, learn, and meet new friends in the industry.
上海 靜安區(qū)
上海旅游網(wǎng)旅行服務(wù)有限公司是由上海市旅游局、深圳市創(chuàng)新投等合資成立的有限責(zé)任公司。上海旅游網(wǎng)旅行服務(wù)有限公司負(fù)責(zé)運(yùn)營、管理上海旅游門戶網(wǎng)站－”上海旅游網(wǎng)（www.shanghaitour.net）“，為消費(fèi)者提供全面、便捷、高質(zhì)量的旅游、休閑的信息咨詢、產(chǎn)品預(yù)定服務(wù)。公司致力于成為長三角區(qū)域內(nèi)旅游綜合資訊、旅游產(chǎn)品的專業(yè)提供商。
基于移動互聯(lián)網(wǎng)和智能手機(jī)技術(shù)的”iTravels“系列產(chǎn)品，是公司自主研發(fā)的新一代LBS的智能旅游服務(wù)產(chǎn)品，目前可在App Store 和 Google Market 免費(fèi)下載。產(chǎn)品集目的地即時(shí)新聞發(fā)布、導(dǎo)覽、導(dǎo)航、導(dǎo)游等功能于一體，是國家旅游局信息中心2011年度推薦的科技部國家科技支撐計(jì)劃的申報(bào)項(xiàng)目，也是上海市旅游局十二五規(guī)劃的重點(diǎn)項(xiàng)目及上海市發(fā)改委2011年度服務(wù)業(yè)引導(dǎo)資金重點(diǎn)扶持項(xiàng)目。
由上海旅游網(wǎng)投資的”上海竹木網(wǎng)絡(luò)科技有限公司“成立于2014年，其開發(fā)、并獨(dú)立運(yùn)營了中國首個”專注鄉(xiāng)村旅游、土特產(chǎn)服務(wù)的移動電商平臺-蛙鳴“。其核心的管理、運(yùn)營、技術(shù)團(tuán)隊(duì)，均來自旅游、電子商務(wù)、互聯(lián)網(wǎng)的專業(yè)平臺。2015年，公司獲得國內(nèi)知名VC的百萬元的天使投資。、
廣東 深圳
ENZO作為國際知名珠寶集團(tuán)-勞倫斯集團(tuán)（LORENZO GROUP）旗下的零售品牌，短短數(shù)年間，已經(jīng)在中國擁有數(shù)百家全資經(jīng)營的品牌專柜，成為彩色珠寶的代名詞，亦是珠寶愛好者的首選品牌之一。
ENZO秉承「從礦到市場」(Mine to Market) 策略。依托其母公司-勞倫斯集團(tuán)在國際珠寶界的強(qiáng)大實(shí)力， ENZO從世界各地的不同礦場直接采購寶石，經(jīng)由集團(tuán)設(shè)備現(xiàn)代化的先進(jìn)廠房進(jìn)行切割、設(shè)計(jì)及鑲嵌的精細(xì)工序，為市場提供全天候一站式的服務(wù)；所有生產(chǎn)及製作過程皆自主自導(dǎo)，不假外求，確保每一件珠寶首飾，均經(jīng)精挑細(xì)選，達(dá)到國際級的專業(yè)標(biāo)準(zhǔn)，亟臻完美。
首推“彩寶生活”概念
ENZO備受珠寶業(yè)界的贊賞，首先源于其在彩色寶石領(lǐng)域的全新開拓；ENZO專注于彩色寶石的鑒賞、研發(fā)，并且在技術(shù)上努力不懈，累積豐富經(jīng)驗(yàn)及獨(dú)到心得，以專業(yè)精神領(lǐng)導(dǎo)同儕，并于中國珠寶市場率先推出“彩寶生活”概念，旨在利用自身豐富的寶石礦產(chǎn)資源，為中國珠寶消費(fèi)者提供全方位，多場合的彩色珠寶產(chǎn)品選擇。
獨(dú)特鉆石切工
此外, ENZO亦不斷引進(jìn)切割獨(dú)特的鉆石系列, 如擁有88個獨(dú)特切面的ENZO88鉆石系列, 以及以國際首席鉆石切割大師Sir Gabriel S.TolkowskyTM (Sir Gabi)命名的Gabrielle Diamond – 105面鉆石等珠寶業(yè)界非凡卓越的切割工藝，讓更多客人可以認(rèn)識世界級完美鉆石的定義，感受鉆石神話帶來的震撼力。
北京 朝陽區(qū)
LinkedIn (領(lǐng)英) 為全球最大職業(yè)社交網(wǎng)站，會員遍布 200 多個國家和地區(qū)，總數(shù)超過 3 億人。
領(lǐng)英致力于向全球職場人士提供溝通平臺，并協(xié)助他們在職場事半功倍，發(fā)揮所長。加入后，您可瀏覽會員資料、在招職位、行業(yè)消息、人脈圈動態(tài)和對您職業(yè)技能有幫助的相關(guān)信息。
2002 年，Reid Hoffman 在自家客廳里與合作伙伴共同創(chuàng)建了領(lǐng)英，2003 年 5 月 5 日，網(wǎng)站正式上線。
目前，公司首席執(zhí)行官由 Jeff Weiner 擔(dān)任，管理層成員包括曾在 Yahoo!、Google、微軟、TiVo、PayPal 和美國藝電等公司供職的資深高管。
領(lǐng)英現(xiàn)為上市公司，擁有多種業(yè)務(wù)模式，主要收入來自所提供的付費(fèi)帳號、廣告銷售及多種征才解決方案。
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 380 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
香港 中西區(qū)
HK Express is Hong Kong’s first and only low-cost carrier (LCC). Focusing on low fares and on-time reliability, HK Express has brought true competition to the Hong Kong market and surrounding region.
With it’s first flight on October 27th 2013, HK Express has added many new destinations to its route portfolio. At present, HK Express flies to destinations around Asia including top cities in Japan, Korea, Thailand, Taiwan, China, Cambodia and Vietnam. From October 2016, we have also started flying to Guam and Saipan (See Route Map).
HK Express currently operates a fleet of modern Airbus A320 and A321 aircraft. As the list of destinations increases, HK Express’ fleet is set to grow even further with plans for over 30 Airbus A320’s by 2018. To match the overwhelming demand for new destinations and more flights throughout our existing network, HK Express has been hiring, on average, one new staff member every two days.
北京 西城區(qū)
彭博(Bloomberg)是全球商業(yè)、金融信息和財(cái)經(jīng)資訊的領(lǐng)先提供商，由紐約市市長邁克爾·布隆伯格于1981年創(chuàng)立的，總部位于美國紐約市曼哈頓，現(xiàn)有超過1萬3千員工，業(yè)務(wù)遍及全球185多個國家與地區(qū)。2012年彭博資訊集團(tuán)全球營業(yè)收入達(dá)76億美元，成為全球最大的財(cái)經(jīng)資訊服務(wù)提供商。
BLOOMBERG PROFESSIONAL(R)（彭博專業(yè)）服務(wù)及彭博的媒體服務(wù)整合在一個平臺上為全球各地的公司、新聞機(jī)構(gòu)、金融和法律專業(yè)人士提供實(shí)時(shí)行情、金融市場歷史數(shù)據(jù)、價(jià)格、交易信息、新聞和通訊工具。彭博的媒體服務(wù)包括在全球擁有130家新聞分社和2,000名新聞專業(yè)人員的彭博新聞社 (BLOOMBERG NEWS(R))、每天24小時(shí)以7種語言在全球通過10個不同的頻道播放財(cái)經(jīng)新聞的彭博電視臺 (BLOOMBERG TELEVISION(R)) 以及在全球范圍內(nèi)在 XM、Sirius 及 WorldSpace 衛(wèi)星電臺和紐約 WBBR 1130AM 提供即時(shí)新聞的彭博電臺 (BLOOMBERG RADIO(SM)。另外，彭博還出版了針對專業(yè)投資人士的 BLOOMBERG MARKETS(R) 雜志和 BLOOMBERG PRESS(R) 書籍。
彭博公司的創(chuàng)始人布隆伯格是個傳奇式人物，在他創(chuàng)造了彭博資訊公司這一全球資訊業(yè)大王的同時(shí)，2001年他決定競選美國紐約市市長職位，并一舉成功，于2002年1月1日正式就任紐約第108任市長。
香港 南區(qū)
Tuzki is one of the top rising star characters on the internet. Tuzki, born on September 6, 2006, is a simple black and white line drawing of a bunny easily recognized as a quirky character on various instant messaging platforms. He is a silent but deeply philosophical character with a keen sense of mischief and a unique personality of his own. Tuzki’s wide range of cheeky expressions and humorous body language gives people a vehicle to express their own, often hidden, emotions while his presence on multiple digital platforms, including instant messaging, social networks, games and mobile applications, has taken him across borders and made him a true icon of the internet generation.
Tuzki is now managed by TurnOut Ventures Limited, a joint venture between Turner Broadcasting System Asia Pacific, Inc. and Outblaze Investments Limited, established in Hong Kong in 2008. The purpose of this joint venture is to combine and leverage the partner companies’ strengths in content and game development, and functions as an incubator for market-leading new media content such as Tuzki.
北京 朝陽區(qū)
在LG，我們相信技術(shù)創(chuàng)新是贏得市場的關(guān)鍵。自1958年創(chuàng)始以來，LG一直走在時(shí)代前沿，不斷將先進(jìn)的數(shù)字產(chǎn)品和實(shí)用技術(shù)推廣到我們的客戶中。我們許下了創(chuàng)新承諾，擁有充滿雄心的全球業(yè)務(wù)策略，致力于成為先進(jìn)數(shù)字技術(shù)領(lǐng)域的全球領(lǐng)袖。
LG電子是隸屬于LG集團(tuán)的一家綜合性電子企業(yè)，同時(shí)LG電子也是LG集團(tuán)最大的子公司，占到全部股份的70％。作為全球領(lǐng)先企業(yè)的LG電子在“用愛讓夢想成為現(xiàn)實(shí)”的宗旨指引下，努力幫助人們創(chuàng)造一個美好的未來。
自1993年以來LG電子在華投資總額超過25 億美元，并擁有諸多分支機(jī)構(gòu)。LG電子駐華總部位于北京。我們在中國設(shè)有3家研發(fā)中心，分別位于北京、上海和煙臺。 此外 LG在中國還擁有13家生產(chǎn)法人。同時(shí)，我們在全國設(shè)有30個支社，負(fù)責(zé)LG電子在中國的銷售工作。
在中國，CEO下面設(shè)置三大業(yè)務(wù)部門：消費(fèi)電子、系統(tǒng)空調(diào)、手機(jī)，以及幾大職能部門：產(chǎn)品BGH、CFO、HR、總部Marketing，在消費(fèi)電子下包含全國五個大區(qū)30個支社及產(chǎn)品管理部門。
LG電子在中國36000名員工的共同努力下銷售業(yè)績不斷攀升，從2006年到2009年，LG電子在中國的銷售額從9億美元一直上升到11億美元，2010年已達(dá)到18億美元。在全球經(jīng)濟(jì)衰退的情況下，LG家電事業(yè)部從2007年到2011年復(fù)合增長率達(dá)到10.6%，并且在2011年實(shí)現(xiàn)了490億美元的全球銷售額。2012年雖然國內(nèi)家電市場處于相對低迷的狀態(tài)，但是LG憑借高端產(chǎn)品帶來的高利潤依然實(shí)現(xiàn)了正向增長。
廣東 深圳
金蝶始創(chuàng)于1993 年，是香港聯(lián)交所主板上市公司（股票代碼：0268.HK），總部位于中國深圳，是全球知名的企業(yè)管理云SaaS公司。 以“致良知、走正道、行王道”為核心價(jià)值觀，以“全心全意為企業(yè)服務(wù)，與天下用戶共同成長”為使命，致力成為“最值得托付的企業(yè)服務(wù)平臺”。
從ERP資源計(jì)劃力到EBC數(shù)字戰(zhàn)斗力，金蝶在云服務(wù)領(lǐng)域持續(xù)探索，屢獲國內(nèi)外知名研究機(jī)構(gòu)認(rèn)可，并獨(dú)攬多項(xiàng)殊榮：
1） 唯一連續(xù)3年躋身Gartner高生產(chǎn)力aPaaS平臺全球前十的中國企業(yè)級SaaS廠商，獲中國第一;
2） 唯一入選Gartner云ERP全球市場指南(Market Guide)的中國企業(yè)級SaaS廠商;
3）唯一兩度榮獲IDC年度SaaS客戶滿意度大獎的中國廠商，獲ERP SaaS和財(cái)務(wù)SaaS客戶滿意度排名第一;
4）唯一入選IDC亞太區(qū)制造ERP SaaS競爭力象限的中國廠商，位居挑戰(zhàn)者象限;
5）唯一連續(xù)4年獲得IDC中國企業(yè)應(yīng)用SaaS ERM市場占有率第一廠商;
6）唯一連續(xù)18年穩(wěn)居IDC中國成長型企業(yè)應(yīng)用軟件市場占有率第一廠商。
此外，在IDC2023年發(fā)布的《IDC中國EA SaaS 公有云服務(wù)市場跟蹤報(bào)告》數(shù)據(jù)顯示，金蝶在SaaS EA （企業(yè)級應(yīng)用軟件云服務(wù)）、SaaS ERM（企業(yè)資源管理云服務(wù)）、財(cái)務(wù)云市場占有率維持排名第一，并連續(xù)18年穩(wěn)居中國成長型企業(yè)應(yīng)用軟件市場占有率第一。金蝶憑借技術(shù)領(lǐng)先全棧可控的大型企業(yè)管理云服務(wù)及平臺、穩(wěn)定成熟的中小企業(yè)管理云服務(wù)，斬獲三料冠軍，已為世界范圍內(nèi)超過740萬家企業(yè)、政府等組織提供企業(yè)管理云產(chǎn)品及服務(wù)。
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