Thoughtful China: 中國(guó)青年一代的奢侈品觀
來(lái)源: Thoughtful China
本期邀請(qǐng)嘉賓：
- Kevin KC Lee, Chief Operating Officer, China Youthology
- Stephany Zoo, Co-founder, Bundshop.com
- Hans Lopez-Vito, Executive Planning Director, Greater China, BBDO Proximity
- Andrew Cai, President & CEO, Karl Lagerfeld Greater China
- Elan Shou, Senior VP & Managing Director, China, Ruder Finn
China’s post-90s consumers grew up in more affluent households than any generation China has seen to date. They are well-traveled, highly adept at using personal technology and social media, and very sophisticated shoppers familiar with western brands, making them the most challenging group of consumers in China that luxury marketers have faced so far. Find out how to market your luxury brand to the next generation of Chinese shoppers this week on “Thoughtful China.”
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本文系作者授權(quán)數(shù)英發(fā)表，內(nèi)容為作者獨(dú)立觀點(diǎn)，不代表數(shù)英立場(chǎng)。
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未經(jīng)授權(quán)嚴(yán)禁轉(zhuǎn)載，授權(quán)事宜請(qǐng)聯(lián)系作者本人，侵權(quán)必究。
本內(nèi)容為作者獨(dú)立觀點(diǎn)，不代表數(shù)英立場(chǎng)。
本文禁止轉(zhuǎn)載，侵權(quán)必究。
本文禁止轉(zhuǎn)載，侵權(quán)必究。
本文系數(shù)英原創(chuàng)，未經(jīng)允許不得轉(zhuǎn)載。
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授權(quán)事宜請(qǐng)至數(shù)英微信公眾號(hào)(ID: digitaling) 后臺(tái)授權(quán)，侵權(quán)必究。
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