整理：Vivian Peng
封面配圖：Oken Yang
(轉(zhuǎn)載請(qǐng)注明來自數(shù)英DIGITALING)
接著昨天的《2014 克里奧國(guó)際廣告獎(jiǎng)獲獎(jiǎng)作品精選（上）》。下面分享的是Integrated Campaign 整合營(yíng)銷類、Branded Entertainment & Content 品牌娛樂與內(nèi)容類，以及Design設(shè)計(jì)類的獲獎(jiǎng)作品。
Integrated Campaign 整合營(yíng)銷類
◎Grand Clio 全場(chǎng)大獎(jiǎng)
Harvey Nichols : "Sorry I Spent it on Myself"
Agency: adamandeveDDB London
Production Company: Outsider London
Editing Company: Work Post London
Music Company: Siren London
Sound Design Company: Factory London
Media Agency: PHD Rocket London
◎Gold 金獎(jiǎng)
Dove Brand : "Real Beauty Sketches"
Agency: Ogilyv Brasil S?o Paulo
Intermarché : "Inglorious Fruits & Vegetables"
Agency: Marcel Paris
◎Silver 銀獎(jiǎng)
350 Action: Climate Name Change : "Climate Name Change"
Agency: Barton F. Graf 9000, LLC New York
Ministry of Defense : "You are my son"
Agency: LOWE/SSP3, Bogotá D. C.
Digital/Social 數(shù)碼/社會(huì)化營(yíng)銷類
◎Gold 金獎(jiǎng)
Beats Music : "Beats Music"
Agency: R/GA London, London
National Geographic Channel : "Killing Kennedy"
Agency: Mullen, Boston
Newcastle Brown Ale : "If We Made It"
Agency: Droga5 NY
◎Silver 銀獎(jiǎng)
Bic Pencils : "The Universal Typeface"
Agency: DDB Tribal Group GmbH Düsseldorf
Production Company: Media Monks BV Hilversum
Lowe's : "Lowe's Vine Fix in Six Campaign"
Agency: BBDO New York
NIKE CRICKET : "MAKE EVERY YARD COUNT"
Agency: JWT Bangalore
Creative Agency: JWT India
Perrier : "Secret Place"
Agency: Ogilvy Paris Paris
Procter & Gamble - Always : "#LikeAGirl"
Agency: Leo Burnett Toronto, Chicago, London/Holler
Public Relations Agency: MSL
Royal Canadian Mint : "Heart of the Arctic"
Agency: Cossette Communication, Montreal
SNCF : "The most serious game ever"
Agency: TBWA\Paris Boulogne-Billancourt
Creative Agency: DAN\Paris Boulogne-Billancourt
Production Company: \Else Boulogne-Billancourt
Sony PlayStation : "First to Greatness"
Agency: BBH New York
Sony PlayStation : "Gateways to Greatness"
Agency: BBH New York
Content & Contact 內(nèi)容營(yíng)銷類
◎Gold 金獎(jiǎng)
Beldent Infinit : "Almost Identical"
Agency: Del Campo Saatchi & Saatchi Buenos Aires
Brazilian Association of Organ Transplant : "Bentley Burial"
Agency: Leo Burnett Tailor Made, S?O PAULO
◎Silver 銀獎(jiǎng)
CNA : "Speaking Exchange"
Agency: FCB Brasil, Sao Paulo
GRAACC : "Bald Cartoons"
Agency: Ogilvy Brasil S?o Paulo
Public Relations Agency: Ogilvy Brasil
Renault Dacia : "Dacia Sponsor Day"
Creative Agency: Publicis Italy
UN Women : "The Autocomplete Truth"
Agency: Memac Ogilvy Dubai
Branded Entertainment & Content 品牌娛樂與內(nèi)容類獎(jiǎng)項(xiàng)
◎Gold 金獎(jiǎng)
350 Action : "Climate Name Change"
Agency: Barton F. Graf 9000 New York
Production Company: Furlined Santa Monica
Axe Apollo : "Space Academy"
Agency: BBH London
Production Company: Radical/Jack Morton/Biscuit Films/Mediamonks
Colegio Las Lomas Oral : "Rising Voices"
Agency: Ogilvy & Mather Argentina Buenos Aires
IBM : "A Boy And His Atom"
Agency: Ogilvy New York, New York
McLaren : "Tooned 50"
Agency: Framestore, London
Mimi Foundation : "IF ONLY FOR A SECOND"
Agency: Leo Burnett France Saint-Denis
OPSM / LUXOTTICA : "THE STORYBOOK EYE TEST"
Agency: Saatchi & Saatchi, Sydney Sydney
World Wildlife Fund : "The Ant Rally"
Agency: BBDO Duesseldorf GmbH Duesseldorf
◎Silver 銀獎(jiǎng)
Foot Locker : "Harden Soul Integrated Campaign"
Agency: BBDO New York New York
TrueMove H : "Giving"
Agency: Ogilvy & Mather, Thailand, Bangkok
ume.net : "Living with Lag"
Agency: ANR BBDO Stockholm
Design 設(shè)計(jì)類
◎Gold 金獎(jiǎng)
ASABIRAKI CO.,LTD : "Cup SAKE"
Agency: HAKUHODO Inc. Tokyo
Auchan : "The Selfscan Report"
Agency: serviceplan Milano
Bell-net OBSTETRICS : "MOTHER BOOK"
Agency: DENTSU INC.
Colgate Palmolive : "Turning Packaging into Education"
Agency: Red Fuse Communications [Y&R] Hong Kong
D&AD 2013 Exhibition in Japan : "The Beautiful Black List"
Agency: DENTSU INC. Tokyo
Olfa Cutter : "Cut to Build"
Agency: Ogilvy & Mather, Thailand Bangkok
ONE SHOW 2012 Exhibition in JAPAN : "Goal is the Gold"
Agency: Dentsu Inc. Tokyo
100 PIPERS' MUSICAL EVENT : "SUFI ROCK"
Agency: Ogilvy & Mather Pvt. Ltd. Gurgaon
附：
2014 克里奧國(guó)際廣告獎(jiǎng)獲獎(jiǎng)作品精選（上）：http://www.dh-gg.com/articles/12689.html
完整獲獎(jiǎng)作品請(qǐng)前往：Clio Awards 2014 Winners
轉(zhuǎn)載請(qǐng)?jiān)谖恼麻_頭和結(jié)尾顯眼處標(biāo)注：作者、出處和鏈接。不按規(guī)范轉(zhuǎn)載侵權(quán)必究。
未經(jīng)授權(quán)嚴(yán)禁轉(zhuǎn)載，授權(quán)事宜請(qǐng)聯(lián)系作者本人，侵權(quán)必究。
本文禁止轉(zhuǎn)載，侵權(quán)必究。
授權(quán)事宜請(qǐng)至數(shù)英微信公眾號(hào)(ID: digitaling) 后臺(tái)授權(quán)，侵權(quán)必究。
評(píng)論
評(píng)論
推薦評(píng)論
暫無(wú)評(píng)論哦，快來評(píng)論一下吧！
全部評(píng)論（0條）