一起來看看奧美（亞太區(qū)）選送戛納的參賽作品
來源：奧美中國
作者：韋棠夢Chris
今天戛納廣告節(jié)正式拉開了帷幕，我的分享也到了最后一期——中國特輯。今年中國一共選送了8件作品，北京和上海辦公室各4件。
Today opens the Cannes Advertising Festival of 2016. My sharing also comes to the last episode, the China one. We’ve entered a total of 8 cases this year, 4 from Beijing and 4 Shanghai.
特別值得一提的是“英國等你來命名”，這是我們在2015年獲獎最多的一個案例，今年將參選戛納的“創(chuàng)意實效獎”。這是戛納廣告節(jié)上最難贏取的獎項，沒有之一，它獎勵的是為客戶帶來可量化的切實效果的創(chuàng)意作品，旨在建立創(chuàng)意和實效之間的相關(guān)性。一個案例必須先贏得一座戛納獎杯，或者至少進入一個獎項的候選人名單，才有資格參加來年的“創(chuàng)意實效獎”評選。而且，該獎項只有一座獎杯，不分設(shè)金、銀、銅獎。
Among them, VisitBritain, the most awarded campaign in China in 2015, is definitely an exciting one, competing for the Creative Effectiveness Lion this year — For those don’t know Effectiveness Lions, this is the most difficult-to-win award in Cannes. Creative Effectiveness Lions recognise creative work that has produced a measurable and proven impact on a client’s business. It will aim to establish a direct correlation between creativity and effectiveness. One case needs to first win a Cannes Lion or at least being shortlisted to earn the qualification of entering in the following year. Furthermore, there is no Gold or Silver or Bronze. Only one award!
借此機會，我想感謝一年來不斷突破創(chuàng)新，致力于創(chuàng)造有影響力的作品的創(chuàng)意團隊。謝謝你們的辛勤工作，讓我們共祝我們戛納好運！
Taking this opportunity, I want to thank our creative team who try very hard in the past year to push the boundary of influential creativity. Kudos to your hard work, and let’s wish us good luck in Cannes!
一、北京辦公室作品
1.英國等你來命名 Visit Britain
點擊查看相關(guān)閱讀：1、英國旅游局“英國等你來命名”營銷活動，獲戛納創(chuàng)意節(jié)金獅大獎
2.野生救援“咬指甲，救犀牛”WildAid Nail-biter
點擊查看相關(guān)閱讀：野生救援：“啃指甲救犀牛” 公益活動
3.華為“鯊魚舞者” Huawei Shark Dancer
4.丸美“如室內(nèi)般安全”Marubi As Safe As Indoors
二、上海辦公室作品
1.安可達“陸潛者” Agoda “LandDiving”
點擊查看相關(guān)閱讀：1、Agoda安可達：《陸地潛水》視頻廣告
2.食物的新生 Food Reborn
3.百威3D自拍 Budweiser 3D Selfie
4.沈陽心理研究所“把人放在首位”
Center for Psychological Research Shenyang – Put People First
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