知家DTC海外版官網上線 開啟企業服務第二增長曲線
近期，知家DTC海外版官網1.0上線，即將面向中國以外的市場進行推廣。這標志著我們將開啟DTC全球戰略，加強海內外品牌的互動交流，為國內DTC營銷業務開啟第二增長曲線。同時，這也將為全球DTC理論帶來更多完善與補充。
眾所周知，隨著中國消費者經濟水平的提高，龐大的市場規模吸引了越來越多的海外品牌探尋“品牌中國化”，尤其是在高等教育、B2B專業服務、快速消費品、旅游業等領域，中國市場具有巨大的需求潛力。
盡管中國市場的潛力巨大，擁有龐大的潛力用戶群體，配套體系也相對完善，但復雜的市場結構、政策法規、文化氛圍，卻常常使一些優質海外品牌陷入被動，面對快速變化的市場時，無法及時做出決策調整，本土化的操作難度較大。針對這一痛點，知家DTC將為海外客戶提供產品定位、品類細分、目標消費者和傳播環境的診斷調研，憑借本土化的運營優勢，為品牌在GoToMarket前就做好充足的準備。
知家DTC海外官網部分截圖
近期，伴隨AIGC相關技術火爆全球，國內的內容與電商行業將迎來第二個黃金期。雖然微信、微博、抖音、小紅書等渠道都能給品牌帶來更便利的推廣，但如何利用他們提高銷售轉化率也是一門學問。
知家DTC在國內用戶行為研究、創意內容生產、媒介策略等層面擁有8年專業服務經驗，沉淀了獨創的雙環增長方法論，可以為國際客戶搭建與中國消費者之間溝通的橋梁。選擇好的合作伙伴，是成功的開始。知家DTC將成為您開拓中國市場的優先選擇。
知家海外業務介紹
DTC整合營銷 DTC integrated marketing services
Work with disparate data sources, generate relevant insights, and derive a rich fact base to support all key business decisions.
Apply advanced analytics to marketing mix modeling and media planning.
One-stop service for DTC marketing strategy and campaigns.
Support your digital transformation, delivering digital strategy advice, digital team structure, and omnichannel customer experience best practices.
Integrate internal and external media resources, providing the service of co-branding, content co-creation with influencers, and other business cooperation.
社交媒體及紅人營銷 Social media and influencer marketing
Devise a systematical social media & content marketing plan to build your brand presence and drive sales.
Social media account creation and operation.
Provide brand logo & slogan, copywriting & graphic KV, brand advertising content design.
Brand IP incubation and creation.
Influencer marketing
Achieve user growth through creative and differentiated content production and event marketing.
Provide high-level brand guidelines to a key opinion leader (KOL) or key opinion customer (KOC) who owns content creation.
Leverage hot topics to seize the traffic of social media platforms and achieve a viral proliferation effect.
直播電商 Live e-commerce services
Accelerating conversion：
Experiment with a regular schedule of live events.
Plan and develop content for livestreams, including storylines, scripts, and hosts or influencers.
Track performance of livestreams with key performance indicators (KPIs) in place for numbers of views, conversion rates, and best-selling products.
Improve livestream performance using real-time predictive analytics to derive insights into audiences, content, products, formats, hosts, and timing.
Improving brand appeal and differentiation：
Integrate tech innovations such as Introducing a virtual avatar、augmented and virtual reality into livestreams.
用戶關系經營 User relationship management service
Based on AARRR Pirate Metrics, optimize each stage of the funnel, to focus on the right acquisition channels, boost retention, speed up activation, launch successful referral programs, etc.
Segment users with different values, create a smooth customer journey：
1) nurturing the product qualified leads (PQLs).
2) developing strong relationships with the active users.
3) converting active users into key opinion consumers.
4) turning power users into brand ambassador.
Based on WeChat and other social media platforms, managing and improving customer lifetime value (CLV) to consolidate future revenue streams, and growth.
KOC/KOL cultivation
Based on third-party data management platforms, analyze user data, complete user stratification, and provide business decisions.
知家DTC海外官網網址：http://en.zoomedia.com.cn/
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