士力架超級(jí)碗腦洞廣告：喂地球一根士力架，拯救世界！

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舉報(bào) 2020-01

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Snickers Fix the World

士力架有一句核心廣告語：“當(dāng)你饑餓的時(shí)候，你就不是你自己了。”為了把這句話表現(xiàn)到極致，士力架今年攜手紐約 BBDO 和AMV BBDO，制作了超級(jí)碗廣告《Snickers Fix the World（士力架修復(fù)世界）》。運(yùn)用地球母親大做文章，把世界變得糟糕的原因歸結(jié)為是“地球餓了”，所以挖一個(gè)大坑往里面投放巨型士力架，希望通過喂飽地球，從而把世界拯救到正軌上來。

據(jù)悉今年是士力架提出“饑餓時(shí)你就不是你”口號(hào)的十周年，也是士力架品牌成立的90周年，因此做出了這支具有里程碑意義的視頻廣告。該廣告共分為三部分在超級(jí)碗投放，而以上這支完整版廣告已經(jīng)在YouTube播出。

廣告是以一首歌曲貫穿始終的：“當(dāng)大街上成年人在騎著兒童款的腳踏車，每個(gè)人都在展現(xiàn)自己的“肉體”（老母親像少女一樣發(fā)私房照），小嬰兒用農(nóng)產(chǎn)品命名……這個(gè)世界的秩序在顛倒混亂。”

于是一群人邊走邊唱著這首揭露世界“混亂”的歌，走向一個(gè)叢林深處：“世界很混亂，我們要修復(fù)它。”

“我們要修復(fù)它，通過向它投喂士力架。”（因?yàn)槿藗儼咽澜缁靵y的原因歸結(jié)為：地球餓了）

于是人們圍在一個(gè)挖好的深坑旁邊，共同關(guān)注著一家貨運(yùn)直升機(jī)把一根巨大的士力架投放進(jìn)這深坑，最后歡呼雀躍。

Credits
Client: Snickers (Mars)
Tanya Berman
VP of Marketing: Josh Olken
Brand Director, SNICKERS Brand: Martin Terwilliger
Sr. Brand Manager, SNICKERS Brand: Michael Italia
Head of Social Media & Digital Content at the Hive: Seth Dager
Head of Social Creative at the Hive: Betsy Magilnick
Social Media Strategist at the Hive: Rankin Carroll
Global VP, Chocolate Category BU: Dale Green
Global Brand Director, SNICKERS/ Bars
Creative Agency: BBDO, David Lubars
Chief Creative Officer - BBDO Worldwide: Greg Hahn
Chief Creative Officer - BBDO New York: Alex Grieve
Chief Creative Officer - AMV BBDO:Scott Mahoney
Creative Director/Writer - BBDO New York: Dan Oliva
Creative Director/Art Director - BBDO New York: Alan Wilson
Writer - AMV BBDO: Diccon Driver
Art Director - AMV BBDO: Charlotte Adorjan
Creative Director - AMV BBDO: Matt Swinburne
Creative Director - AMV BBDO: Gianfranco Arena
Executive Creative Director - BBDO New York: Peter Kain
Executive Creative Director - BBDO New York: Larissa Magera
Copywriter - BBDO New York: Morgan Hoff
Art Director - BBDO New York: David Rolfe
EVP, Director of Integrated Production - BBDO New York: Amy Wertheimer
EVP, Group Executive Producer - BBDO New York: Sarah Knowlton
Associate Producer - BBDO New York: Julia Millison
Music Producer - BBDO New York: Melissa Chester
Music Producer - BBDO New York: Paul Cisco
Business Manager - BBDO New York: Kirsten Flanik
CEO & President, BBDO New York: Susannah Keller
EVP, Global Business Leader, Mars - BBDO New York: Julien Lemoine
Vice President, Global Business Lead - BBDO CLM: Lisa Piliguian
EVP, Senior Account Director - BBDO New York: Tani Corbacho
VP, Account Director – BBDO New York: Elizabeth O'Connor
Account Manager - BBDO New York: Jacob Plastina
Account Executive - BBDO New York: Richard Moloney
Client Partner - AMV BBDO: Luke Slater
Senior Account Director - AMV BBDO: Philippa Field
Board Account Director - AMV BBDO: Crystal Rix
Chief Marketing Officer - BBDO Worldwide: Annemarie Norris
SVP, Group Director, Behavioral Planning. - BBDO New York: Christina Stoddard
Group Planning Director - BBDO New York: Brian Brydon
Comms Planning Director - BBDO New York: Nicola Willison
Strategy Director AMV - BBDO: Talent Agency: The Marketing Arm
Brad Sheehan: Celebrity Talent Acquisitions
Production Company: MJZ, Tom Kuntz
Director: David Zander
President: Eriks Krumins
Senior Executive Producer: Emily Skinner
Producer: Linus Sandgren
Director of Photography: Brock Houghton
Production Designer: Editorial: Mackenzie Cutler, Gavin Cutler
Editor: Pamela Petruski, Megan Heard, Assistant Editor, Gina Pagano
Executive Producer: Mix: Heard City, Keith Reynaud, Mixer, Color: Company 3, Tim Masick, Colorist,VFX: The Mill, Phil Crowe
Creative Director: Anastasia Von Rahl
Executive Producer: Melanie Roy
Producer: Bret Aros
Coordinator: Dan Warom
3D Lead: Tim Crabtree
2D Lead: Kai Tsai
Assistant: Remedy Huynh,
Music: We Are Walker, Sara Matarazzo
Senior Executive Producer: Abbey Hendrix
Executive Producer: Hispanic Agency: Third Ear, Serge Flores
Executive Creative Director: Rene Gardner
Senior Copywriter:Javier Peraza, Rina Tiffer
Group Account Director: Meredith McBroom
Senior Account Executive: Michael McLaughlin