SK-II：《她最后去了相親角》
這是她們的聲音
她們被稱為“剩女”
——超過27歲還沒結婚的單身女性
但SK-II相信
每一位女性都可以獨立、自信和美麗
為了解單身女性對自己現狀的真實想法
SK-II前往上海人民公園相親角
記錄她們真實的聲音
邀你一起觀看影片
傾聽她們的故事
改寫命運宣言
每一秒，我們都有機會，讓下一秒，變得更好。因為真正決定命運的，不是運氣，而是選擇。所以，不用介意別人對你的期望。改變命運的力量，存于我們的內心。你是誰？只因為你想成為誰。
在SK-II最新大片中，她們會選擇主宰自己的人生。不會在壓力之下，為結婚而結婚。
Forsman & Bodenfors:
Women in China are advancing like never before: educating themselves, becoming financially independent and carving out a bigger role in society than being only someone’s wife or mother. In response to this, the All-China Women’s Federation launched the term Sheng Nu in 2007. It translates to ”leftover woman” and, as has been reported by the BBC, The New York Times and China Daily, it has been used to classify woman who remain unmarried after the age of 27, implying that they have been passed over by men.
Premiering worldwide today is a Chinese campaign, Forsman & Bodenfors’ first for global skin care brand SK-II. It is a film showing SK-II:s takeover of a marriage market in Shanghai. Titled ”Marriage Market Takeover”, it covers the pressure the women face from both their parents and society to marry young and chronicles their road to acceptance. The result is a film about the brave and inspirational women who won’t let pressure dictate their future. The film shows that Sheng Nus are not leftovers but on the contrary, strong women who choose if and when they want to get married.
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