舉報(bào)
2017-04
1972年馬科斯獨(dú)裁政權(quán)宣布實(shí)行軍事戒嚴(yán)法，開創(chuàng)了菲律賓最血腥的時(shí)代，數(shù)以千計(jì)的人被逮捕、拘禁，遭受酷刑甚至“被失蹤”。前后在菲國掌權(quán)20多年，直至1986年被推翻政權(quán)。而在2016年的菲律賓全國選舉中，馬科斯之子小馬科斯競(jìng)選菲律賓副總統(tǒng)，由于菲律賓學(xué)校教科書中馬科斯政權(quán)的內(nèi)容未被提及，40%的選民對(duì)戒嚴(yán)法一無所知。
用當(dāng)時(shí)的幸存者、記者來對(duì)戒嚴(yán)令時(shí)代的想法進(jìn)行了采訪，在接受采訪時(shí)，采訪者開始自我介紹，并透露他們是戒嚴(yán)令的幸存者，同時(shí)講述了他們?cè)隈R科斯的戒嚴(yán)令期間所遭受的不公正的監(jiān)禁、酷刑等可怕經(jīng)歷。這段視頻在選舉前一周發(fā)布，并在上傳當(dāng)天獲得超過100萬次訪問量。它被各種新聞媒體報(bào)道，一周內(nèi)訪問量高達(dá)500萬人次。此后，小馬科斯的支持率持續(xù)下降，小馬科斯最終以最微弱的差距輸?shù)袅诉@場(chǎng)比賽。更重要的是，在2016年菲律賓參議院教育部門宣布了一項(xiàng)新的課程，以反映戒嚴(yán)令殘虐行為。
項(xiàng)目信息
品牌/廣告主
The Campaign Against the Return of the Marcoses to Malacanang or CARMMA
參與者
獎(jiǎng)項(xiàng)榮譽(yù)
2017
D&AD Awards
PR | Public Affairs Campaign
Wood Pencil
2017
LIA
Digital | Viral
Silver
2017
LIA
Integration | Integration
Silver
2017
NYF Advertising Awards
?Promotion of Peace & Human Rights
Second Prize
2017
CLIO Awards
Direct | Film
Silver
2017
CLIO Awards
Direct | Social Media
Silver
2017
CLIO Awards
Social Media | Social Video
Gold
2017
ADFEST
Media Lotus | Best Use Of Social Media & Earned Media
Silver Lotus
2017
ADFEST
Lotus Roots | Direct Lotus
Grande of Lotus
2017
AD STARS
Public Service Advertising | Human Rights
Bronze
2017
AD STARS
Public Service Advertising | Education
Bronze
2017
AD STARS
Diverse Insights
Grand Prix
2017
AD STARS
Public Service Advertising | Education
Bronze
2017
AD STARS
Branded Information Videos
Gold
2017
AD STARS
Promotion | Use of Promo & Activation | Use of digital in a promotional campaign e.g. websites, microsites, search engine marketing, viral marketing, banner ads, email marketing, digital POS, video games
Crystal
2017
AD STARS
Direct | Use of direct marketing | Use of social in a direct marketing campaign
Bronze
2017
Spikes Asia
Direct | Charities & Non-profit
Silver Spike
2017
Spikes Asia
Direct | Use of Social Platforms
Bronze Spike
2017
Spikes Asia
Direct | Low Budget / High Impact Campaign
Bronze Spike
2017
Tangrams
DIGITAL STRATEGY | Video
Silver
2017
Tangrams
EFFECTIVENESS | Insights / Strategic Thinking
Silver
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