Save our species
鱷魚，是世界上最具標志性的 Logo 之一，在過去的 84 年里，它驕傲地展示在 LACOSTE 品牌上。
在其85年的歷史中，它的象征性人格化的視覺方面幾乎沒有變化。然而如今對鱷魚 Logo 進行了更改，將注意力集中在全球生物多樣性和動物權(quán)利上。但這次并不是在重塑品牌，而是為了提高人們保護瀕危物種的意識。
Lacoste推出一系列限量版polo，瀕臨滅絕的物種取代了鱷魚。對于每個物種，生產(chǎn)的衣服數(shù)量對應(yīng)野外記錄的動物數(shù)量，總共1775件。通過購買馬球，你可以幫助IUCN和Lacoste幫助世界各地的自然保護斗爭。Lacoste和BETC與IUCN的專家密切合作，定義并選擇了十種受威脅的物種。其動物由Lacoste工作室設(shè)計，用于創(chuàng)建徽標，采用與歷史悠久的鱷魚完全相同的刺繡方法。
這10種受威脅的物種分別是：小頭鼠海豚、緬甸棱背龜、北方鼬狐猴、爪哇犀牛、東部黑冠長臂猿、鸮鸚鵡、加州禿鷲、中南大羚、蘇門答臘虎、阿內(nèi)加達地面鬣蜥。
項目信息
品牌/廣告主
Lacoste 鱷魚
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
BETC 巴黎
參與者
獎項榮譽
2019
D&AD Awards
Branding | Campaign Branding & Identity
Yellow Pencil
2019
NYF Advertising Awards
Public Relations: Products & Service | Retail Stores & eCommerce
First Prize
2019
NYF Advertising Awards
Direct & Collateral | Social/Environmental Good: Brand
Second Prize
2019
NYF Advertising Awards
Activation & Engagement | Social/Environmental Good: Brand
Second Prize
2019
NYF Advertising Awards
Design: Brand Design | Promotional Items
Grand Prize
2019
NYF Advertising Awards
Public Relations | Social/Environmental Good: Brand
Second Prize
2019
The One Show
Direct Marketing | Non-traditional & Guerrilla Marketing
Bronze Pencil
2019
The One Show
Public relations | Brand Voice
Bronze Pencil
2019
ADC Awards
Fashion Design | Design for Good | Fashion Design - Campaign
Bronze Cube
2019
ADC Awards
Brand / Communication Design | Design for Good | Brand / Communication Design - Series
Bronze Cube
2019
ADC Awards
Product Design | Design for Good | Product Design - Series
Gold Cube
2019
ADC Awards
Brand / Communication Design | Promotional | Apparel - Series
Gold Cube
2019
ADC Awards
Advertising | Design for Good | Advertising - Campaign
Silver Cube
2019
The Webby Awards
Advertising, Media & PR |?Best Cause Related Campaign
People’s Voice Winner
2018
Cannes Lions
Brand Experience & Activation | Corporate Social Responsibility (CSR) / Corporate Image
Silver
2018
Cannes Lions
PR | Brand Voice & Strategic Storytelling
Bronze
2018
Cannes Lions
Media | Use of Ambient Media: Small Scale
Bronze
2018
Cannes Lions
Direct | Corporate Social Responsibility (CSR) / Corporate Image
Bronze
2018
Cannes Lions
PR | PR Excellence in Effectiveness
Bronze
2018
Cannes Lions
Brand Experience & Activation | Launch / Re-launch
Gold
2018
Cannes Lions
Design | Promotional Item Design
Gold
2018
Cannes Lions
Product Design | Product Design for Promotional Purposes
Bronze
2018
Cannes Lions
Design | Special Editions & Promotional Packaging
Bronze
2018
Cannes Lions
PR | Corporate Social Responsibility
Silver
2018
CLIO Awards
Public Relations | Cause Related
Gold
2018
CLIO Awards
Direct | Other
Gold
2018
CLIO Awards
Partnerships & Collaborations
Gold
2018
CLIO Awards
Public Relations | Environmental
Silver
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