樂高的終極目標是激發(fā)孩子們的創(chuàng)造性思維、系統(tǒng)性推理能力并釋放他們的潛能，從而賦予他們塑造未來的能力。該品牌在產(chǎn)品之外開拓新的游戲方式，讓孩子們探索想象力的無限可能性。
為了宣傳樂高2018年的全球大師品牌“構(gòu)建更大的思維”，我們制作了這則廣告，用無限的想象力來展示孩子們的觀點。孩子可以超越日常生活，從生活中尋找樂趣。樂高利用他們家庭中普通物體的視覺效果，作為一種可以擴展他們想象力的工具發(fā)揮關(guān)鍵作用。樂高鼓勵孩子發(fā)現(xiàn)思考世界的新方式，幫助他們把平凡變成不平凡。
01 龍
02 鯨魚
03 金剛
項目信息
品牌/廣告主
DKSH (Thailand) Ltd.
營銷機構(gòu)
Creative Agency 創(chuàng)意代理商
Ogilvy Group 泰國
參與者
獎項榮譽
2019
Cannes Lions
Print & Publishing | Consumer Durables
Bronze
2019
ADFEST
Outdoor Lotus | Poster | Travel & Leisure, Entertainment & Communication Media
Bronze Lotus
2019
ADFEST
Outdoor Lotus | Billboard & Street Furniture | Large/ Highway Billboards
Bronze Lotus
2019
ADFEST
Press Lotus | Travel, Leisure & Entertainment
Bronze Lotus
2019
AD STARS
Design | Communication Design | Posters
Silver
2019
AD STARS
Outdoor | Outdoor Craft | Art direction
Silver
2019
AD STARS
Print | Print Craft | Art direction
Silver
2019
AD STARS
Outdoor | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2019
AD STARS
Design | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2019
AD STARS
Print | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services / Pets
Silver
2018
Cannes Lions
Outdoor | Consumer Durables
Bronze
2018
AD STARS
Outdoor | Product & Service | Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services
Silver
2018
AD STARS
Outdoor | Outdoor Craft | Photography
Silver
2018
AD STARS
Outdoor | Outdoor Craft | Art direction
Gold
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