北京 朝陽區
新消費Daily，Morketing Group旗下專注于新消費領域的綜合創新性服務平臺。新消費Daily致力于挖掘新消費產業鏈的底層變革邏輯，觀察并解讀商業環境、生意邏輯、消費習慣迭代下，新消費品牌的崛起和發展，尋找下一個改變市場的新經濟獨角獸。
目前，新消費Daily已建立起了以內容為核心，社群+運營+活動+資本為閉環的商業模式。
內容上，新消費Daily掌握新消費領域一手動態，堅持原創態度，聚焦新茶飲、精品速溶咖啡、輕食代餐、低度酒等細分產業鏈，詳細解讀每一賽道的熱度、成熟度及資本關注度等，并及時跟進品牌融資、品牌動作等新動態，深挖品牌發展底層邏輯，以標桿企業的戰略思維為0-1、1-10、10-100的各階段品牌提供參考價值。
活動上，新消費Daily已經成功舉辦品牌峰會、MS靈眸大賞、“ivy約你搞點事兒”私享會等活動，未來還會持續切入各個細分賽道、真正深入產業前沿、企業內部，持續推進行業交流互動，讓干貨更落地、更實用。2021年，新消費Daily計劃開展品牌峰會、MS 靈眸大賞新消費專場、品牌游學、主題私享會等多類型活動，真正讓新消費品牌能夠全面地了解行業發展走向，在探索未來路徑的時候少走彎路。
總之，從專業的優質內容到高品質的品牌服務，新消費Daily為客戶提供全維度一站式服務，為客戶拓展生意的更多可能性。
北京 海淀區
Xpeng Motors is a leading Chinese electric vehicle and technology company that designs and manufactures intelligent automobiles that are seamlessly integrated with the Internet and utilize the latest advances in artificial intelligence. Focusing on China’s young and tech-savvy consumer base, XPENG Motors strives to offer smart mobility solutions with technology innovation and cutting-edge R&D.
小鵬汽車正式成立于2015年，是一家專注未來出行的科技公司。我們一直堅持飽和式研發投入，構建全棧自研的核心能力，今天小鵬汽車已經成為中國領先的智能電動汽車公司之一。
小鵬汽車的使命是，用科技為人類創造更便捷愉悅的出行生活。
上海 靜安區
Every day, across the world billions of litres of water, milk, juice and other liquid foods are consumed. At Tetra Pak, we have developed a range of packages to protect both the nutritional value and the? taste of the products inside. Thanks to Tetra Pak technology, the packaging and distribution of liquid products to the consumer has been greatly facilitated.
“A package should save more than it costs.”
This was the tenet of the founder of Tetra Pak, Dr. Ruben Rausing, who initiated the development of the tetrahedron shaped package. The fundamental idea was to form a tube from a roll of plastic-coated paper, fill it with the beverage and seal it below the level of the liquid.
上海 黃浦區
Over the past 20 years, DreamWorks Animation has introduced the world to a lovable curmudgeonly ogre, a noodle-slurping martial arts obsessed panda, and a bashful yet charismatic Viking hero and his pet dragon.
Thanks to movies like Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon to name a few, DreamWorks Animation is recognized as one of the most admired family entertainment brands in the world.
Dedicated to helping families dream and laugh together, DreamWorks creates and innovates 3D animated feature films, original TV series, and shorts, interactive media, live entertainment, themed experiences, consumer products, publishing, and trailblazing technology.
Put all this together with DreamWorks Animations’ award-winning cast of artists, storytellers, and innovators, and, SKADOOSH – the result is a daily dose of laughter that comes to life across platforms, continents, and generations.
北京 宣武區
Originally founded in 1997, Earl Jean first revolutionized the Denim Industry with its famous skinny fit. Earl Jean quickly became the denim of choice for the trend setting Hollywood celebrities, becoming an International best seller.
Today Earl Jean continues to cater to the way real women live and feel! Achieving the impossible, Earl Jean combines quality with value in a life style brand that’s both sophisticated and aspirational.
But Earl Jean is more than a Denim Brand! We are a culture that delivers what a woman wants; to be fashion conscious and trend right. Equally important, we recognize that today’s multi-faceted, on the go women has the instinctive desire to be comfortable while maintaining the confidence that comes with looking her very best.
Earl Jean delivers a product usually associated with upscale brands by appealing to a large consumer base desiring affordable, high quality fashion and brand image.
上海 浦東新區
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
In 1863, the PERRIER saga began: bubbles taken from a French spring were bottled, ready to satisfy people’s thirst. In 1898, Dr. Louis Perrier became the owner of the spring, which would later take his illustrious name.
While the bubbles have remained intact over time, the bottle has evolved with the consumer needs. In the 2000s, the natural sparkling mineral water became available in 100% recyclable PET bottles.
The fantastic story of Perrier combined to its unique personality led to several commercials, each more original than the next. Based on refreshment, humor, and cheekiness, Perrier’s ads have been a reference in terms of communication.
The brand is also strongly related to sports, and is recognized as Roland Garros Tournament’s historical partner, since 1928.
省/直轄市 市/區
Who are we
The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket.
The Awards are widely respected in the region, with a broad range of strategic and creative criteria with its focus on being results oriented.
Who should attend
Awards attendance benefits all individuals involved in the communications industry. Including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe
Awards
About The Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
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